Performance Creative Strategist

We are seeking a Performance Creative Strategist who excels at creating compelling ad copies and innovative concepts that drive conversions. The ideal candidate will have a strong grasp of brand voice, consumer psychology, and persuasive writing techniques. Additionally, they should be skilled in analyzing Meta Ad Accounts to evaluate ad performance and identify opportunities for creative enhancement. This role requires a strategic thinker who can blend creativity with data-driven insights to optimize campaign results on platforms like Facebook and Instagram.

Key Responsibilities:
- Write engaging, high-converting ad copies tailored for Facebook and Instagram campaigns.
- Collaborate closely with designers to develop visuals and creatives that align with overall campaign strategies.
- Conduct thorough research on target audiences to craft messaging that resonates effectively.
- Create multiple ad copy and creative variations to support A/B testing initiatives.
- Analyze Meta Ad Accounts to monitor ad performance and identify patterns of successful creatives.
- Evaluate key performance metrics such as CTR, CPA, ROAS, and ad spend to derive actionable insights.
- Use data-driven insights to recommend improvements in copy, concepts, hooks, and creative angles.
- Stay informed about the latest trends in digital advertising, consumer behavior, and competitor campaigns.

Required Qualifications:
- Minimum of 2 years of experience in creative strategy, copywriting, or performance marketing, preferably within a digital marketing agency environment.
- A strong portfolio demonstrating successful ad copies and campaign concepts.
- Ability to adapt writing style to different brand tones and industries.
- Basic proficiency in Meta Ads Manager with the capability to interpret ad account performance data.
- Solid understanding of digital marketing funnels, consumer psychology, and persuasive writing techniques.
- Proven ability to leverage performance insights to develop improved ad concepts and creative strategies.
- Excellent communication skills, creativity, and strong attention to detail.

Work Schedule and Location:
The position follows a schedule from 9 AM to 5 PM, Monday through Saturday. The role is based in Gulshan-e-Iqbal, Block 10, Karachi.

Compensation:
The salary offered is competitive and aligned with current market standards.

Interested candidates are encouraged to apply by submitting their resume along with a portfolio showcasing relevant work, clearly indicating the position applied for.