Performance Creative Strategist (UGC & Direct Response)

We are seeking a Performance Creative Strategist specializing in UGC and direct response to join our team full-time. In this role, you will transform AI-generated script drafts into polished, high-converting Meta ad creatives that drive scalable customer acquisition for client brands. Your strategic insight will guide creative concepts, refine messaging, and help prioritize ideas worth pursuing. You will play a crucial role in developing performance creative for Facebook and Instagram ads while continuously enhancing our AI-assisted creative process to deliver winning campaigns faster, more consistently, and at a higher standard.

Key Responsibilities

Creative Strategy & Decision-Making
- Develop and evaluate creative concepts specifically for Meta ads on Facebook and Instagram.
- Assess AI-generated hooks, angles, and scripts to determine which ideas merit further development.
- Make final decisions on creative direction, messaging, and scripts.
- Refine creative angles using audience psychology, product positioning, competitive research, and performance data.
- Collaborate with the editing team to ensure strategic intent and messaging are effectively translated into compelling ads.

Script Refinement & Copywriting
- Rewrite and polish AI-drafted scripts from our Claude-based system into final, sellable Meta ad scripts.
- Apply direct-to-consumer copywriting principles to sharpen hooks, pacing, messaging, and calls to action.
- Ensure scripts are clear, compliant, and optimized for paid social performance.
- Adapt messaging for diverse audiences, creative concepts, and campaign goals.

AI-Assisted Creative System
- Own the continuous improvement of our Claude AI setup, including prompts, skills, and workflows.
- Identify recurring gaps or weaknesses in AI-generated creative and propose system enhancements.
- Translate learnings from both successful and unsuccessful campaigns into process improvements.
- Help build a smarter, faster, and more consistent AI-assisted creative system over time.

Research & Strategy
- Conduct in-depth research on companies, products, audiences, and markets to inform creative decisions.
- Perform competitor and Meta ad research to uncover opportunities, trends, and unique angles.
- Stay updated on messaging, trends, and customer psychology within client verticals such as GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health.
- Use research insights proactively to shape—not just validate—creative concepts and scripts.

Required Qualifications
- 3-5 years of experience writing and developing short-form video scripts and ad creative for Meta paid campaigns (Facebook and Instagram).
- Proven hands-on direct-to-consumer (DTC) copywriting expertise.
- Strong creative judgment with the ability to evaluate ideas, identify winning angles, and confidently make creative recommendations.
- Excellent research skills to analyze companies, products, audiences, and competitive landscapes.
- Comfortable integrating AI tools such as Claude into the creative workflow.
- Ability to balance performance-driven creativity with compliance requirements in regulated or sensitive categories.

Preferred Qualifications
- Experience in telehealth or medical DTC copywriting.
- Background in direct-response Meta advertising and performance creative testing.
- Experience building or refining AI prompt systems and skills for creative work.

What You’ll Bring to the Team
- Creative and strategic judgment with strong instincts for what makes Meta ads effective.
- Performance-driven copywriting skills that craft compelling, conversion-focused messaging while maintaining compliance.
- Ownership mentality and a systems approach to continuously improve creative quality and AI-assisted workflows.

Schedule & Location
This is a fully remote position with working hours from 10 AM to 7 PM US Pacific Time.