Performance Marketer Campaign Strategy & Management

We are seeking a skilled Performance Marketing Specialist to join our team in Rawalpindi. The ideal candidate will have a strong background in managing paid advertising campaigns across multiple platforms, including Meta (Facebook/Instagram), Google, and TikTok. This role requires hands-on experience in campaign creation, optimization, and detailed performance analysis to drive high-quality leads and maximize return on ad spend. The position is full-time and requires working on-site.

Key Responsibilities

Campaign Management: Develop, launch, and oversee paid advertising campaigns on Meta, Google, and TikTok. Continuously monitor daily ad performance to ensure campaigns run efficiently and meet objectives.

Ad Creation & Testing: Craft compelling ad copy and select engaging image or video creatives that encourage user action. Conduct A/B testing on various elements such as headlines, visuals, and audience segments to optimize campaign results.

Budget & Performance Control: Manage marketing budgets effectively to maintain low Cost Per Lead (CPL) and Cost Per Acquisition (CPA). Focus on achieving a strong Return on Ad Spend (ROAS) by optimizing spend allocation.

Tracking & Analytics: Implement and maintain tracking tools including Meta Pixel, Conversions API, and Google Analytics to accurately measure sales and lead generation.

Reporting: Prepare clear and concise weekly and monthly reports detailing key performance metrics, advertising spend, and profitability to inform stakeholders and guide decision-making.

Required Qualifications

- Minimum of 3 years of experience in performance marketing with proven success managing paid campaigns on Meta, Google, and TikTok.
- Proficiency in setting up and troubleshooting tracking systems such as Meta CAPI, Google Tag Manager (GTM), and custom event tracking.
- Strong understanding of audience segmentation strategies, including cold, warm, and hot audiences, as well as retargeting and lookalike campaigns.
- Ability to analyze campaign issues such as high click-through rates (CTR) but low conversions, and implement effective solutions.
- Experience scaling ad budgets while maintaining ROAS and lead quality.
- Expertise in A/B testing methodologies, including prioritizing variables for testing.
- Knowledge of resolving account restrictions or disabling issues on Meta and Google advertising platforms.
- Skilled in evaluating key performance indicators (KPIs) and performance signals before increasing budget allocations significantly.

Location and Work Environment

This role is based in Rawalpindi and requires in-person attendance at the office.

Compensation

The monthly salary for this position ranges from Rs40,000 to Rs75,000, commensurate with experience and skills.

Application Screening Questions

Candidates will be asked to provide detailed responses to the following during the application process:

1. Which paid platforms (Meta, Google, TikTok) are you proficient in, and what is the highest monthly budget you have managed?
2. Describe your hands-on experience with Meta CAPI, GTM, and custom event tracking.
3. How do you structure campaigns for cold, warm, and hot audiences, including retargeting and lookalikes?
4. How would you diagnose a campaign with a high CTR but zero conversions?
5. What strategies do you use to scale ad spend while maintaining ROAS and lead quality?
6. What is your A/B testing approach, and which variables do you prioritize?
7. How do you handle restricted or disabled Meta/Google ad accounts?
8. Before scaling a monthly budget from $1,000 to $10,000, which KPIs and performance signals do you evaluate?

We are looking for a motivated professional who can bring expertise and strategic insight to our marketing efforts while working collaboratively on-site. If you meet the qualifications and are ready to contribute to a dynamic team, we encourage you to apply.