Performance Marketer – Google Ads

Dawateislami is a global, non-political, non-profit organization committed to promoting Islam and Sunnah worldwide through educational, welfare, and community-building initiatives. The organization operates a broad network of centers, media outlets, and digital platforms to engage diverse audiences. Employees at Dawateislami work in a mission-driven environment that values integrity, service, and positive social impact, providing opportunities to apply professional skills in faith-based and community-focused projects.

The Performance Marketer – Google Ads will be responsible for managing and optimizing Google Ads campaigns to enhance Dawateislami’s outreach, education, and awareness efforts. This full-time, on-site position is based in Karachi and is open to male candidates only. The role involves setting up campaigns, conducting keyword research, creating and testing ad copy, and managing budgets to meet performance goals. The marketer will monitor campaign metrics, analyze data, prepare detailed performance reports, and implement data-driven strategies to improve click-through rates, conversions, and return on investment.

Key Responsibilities
- Manage end-to-end Google Ads campaigns, including setup, keyword research, bid optimization, and budget management.
- Monitor and analyze campaign performance metrics to identify trends and opportunities for improvement.
- Prepare comprehensive reports on campaign outcomes and present insights to relevant stakeholders.
- Collaborate closely with content, design, and media teams to ensure campaigns align with organizational goals and digital strategies.
- Develop and test ad copy to optimize engagement and conversion rates.
- Stay current with Google Ads policies, best practices, and industry trends, particularly those relevant to non-profit and faith-based organizations.
- Ensure all advertising efforts comply with Dawateislami’s ethical standards and values.

Required Qualifications
- Proven expertise in managing Google Ads campaigns, including campaign setup, keyword research, bid management, and performance tracking.
- Strong data analysis skills, with the ability to interpret campaign metrics using analytics tools and communicate findings effectively.
- Solid understanding of digital marketing strategies, including audience targeting, funnel optimization, and multi-channel integration.
- Experience in ad copywriting and collaborating with creative teams to produce compelling ad content and optimized landing pages.
- Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience.
- Prior experience managing performance marketing or PPC campaigns, preferably within non-profit, community, or mission-driven organizations.
- Excellent organizational and time-management skills, capable of handling multiple campaigns and deadlines in an on-site team environment.
- Familiarity with Google Analytics or similar tools and a commitment to ethical advertising aligned with organizational values.

This role offers the opportunity to contribute meaningfully to a respected global organization while applying and expanding your digital marketing expertise in a collaborative and values-driven setting.