Performance Marketer – Retail

We are seeking a skilled Performance Marketing Specialist with a strong background in the retail industry to join our dynamic team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms to drive sales, customer acquisition, and revenue growth. This role requires a data-driven approach, excellent collaboration skills, and the ability to manage budgets effectively while delivering measurable results.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, TikTok, and other digital platforms.
- Develop and implement strategies focused on sales growth, customer acquisition, Return on Ad Spend (ROAS), and overall revenue enhancement.
- Monitor and analyze campaign performance metrics including budgets, ROI, ROAS, Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates to ensure optimal outcomes.
- Conduct A/B testing on creatives, audience segments, ad copies, and landing pages to continuously improve campaign effectiveness.
- Analyze customer behavior and campaign data to identify new growth opportunities and refine targeting strategies.
- Collaborate closely with cross-functional teams such as E-commerce, Creative, Sales, and Brand to align marketing efforts with business goals.
- Manage and optimize digital marketing budgets to maximize return on investment.
- Prepare and present regular performance reports, offering actionable insights to stakeholders.
- Develop and execute retargeting and customer acquisition strategies to enhance customer lifetime value.
- Stay informed about the latest trends in digital advertising and retail marketing to maintain a competitive edge.

Required Qualifications

- Minimum of 3 years of experience in performance marketing.
- At least 3 years of mandatory experience within the retail industry.
- Hands-on expertise with Meta Ads Manager, Google Ads, and TikTok Ads platforms.
- Strong understanding of key performance indicators such as ROAS, CPA, conversion tracking, retargeting, and audience segmentation.
- Demonstrated analytical skills with a data-driven mindset to optimize campaign performance.
- Proven track record of successfully improving campaign outcomes and driving sales growth.
- Excellent communication and coordination abilities to work effectively across teams.

There are no preferred qualifications or benefits explicitly mentioned for this position. However, candidates who stay updated with evolving digital marketing trends and possess a proactive approach to campaign optimization will thrive in this role.