Performance Marketer (E-commerce)

We are looking for a talented Performance Marketer with 1-2 years of experience to join our e-commerce team on a full-time, on-site basis in Islamabad. The successful candidate will be responsible for managing and optimizing digital advertising campaigns to drive online sales and improve overall campaign performance. This role requires hands-on experience with paid advertising platforms, strong analytical skills, and the ability to develop strategies that enhance return on ad spend (ROAS) while reducing customer acquisition costs.

Key Responsibilities
- Manage and optimize campaigns across Meta Ads and Google Ads platforms.
- Develop and implement paid marketing strategies aimed at increasing sales and conversions.
- Monitor advertising budgets closely and track campaign performance metrics.
- Continuously improve ROAS and work to lower customer acquisition costs.
- Conduct thorough audience research and competitor analysis to inform campaign strategies.
- Test and refine ad creatives, copy, and targeting approaches to maximize effectiveness.
- Track campaign results meticulously and prepare detailed performance reports for stakeholders.

Required Qualifications
- 1-2 years of relevant experience in performance marketing, preferably within the e-commerce sector.
- Proven hands-on experience using Meta Ads Manager and Google Ads platforms.
- Strong analytical abilities to interpret data and optimize campaigns accordingly.
- Excellent communication skills to collaborate effectively with team members and present findings clearly.

Preferred Qualifications and Benefits
- Prior experience working specifically in the e-commerce industry is highly desirable.
- Competitive monthly salary ranging from Rs60,000 to Rs70,000.
- Opportunity to work on-site in Islamabad, fostering close collaboration with the marketing team and other departments.

This role offers a great opportunity for a motivated performance marketer to grow their career by managing impactful campaigns in a dynamic e-commerce environment. If you are passionate about digital marketing and eager to contribute to a growing brand, we encourage you to apply.