Performance Marketer (Evening Shift)

Digital Auxilius is looking for a skilled Performance Marketer to join their team onsite in Karachi. This full-time role involves managing and scaling paid advertising campaigns across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will have a strong analytical mindset paired with creative strategy skills to drive lead generation, optimize conversion rates, and maximize return on investment. Experience with conversion optimization, retargeting campaigns, marketing automation, and reporting dashboards is highly valued. The position follows a Monday to Friday schedule, totaling 40 hours per week.

Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns on Facebook, Google, LinkedIn, and Twitter.
- Develop strategies aimed at maximizing ROI, reducing customer acquisition cost (CAC), and increasing lead generation.
- Monitor and analyze key performance indicators such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct A/B testing on ad creatives, audience segments, and landing pages to enhance campaign performance.
- Collaborate closely with content and design teams to ensure ads align with brand messaging.
- Implement retargeting strategies to nurture leads and improve sales funnel efficiency.
- Stay informed about industry trends, platform updates, and competitor activities to maintain a competitive edge.
- Manage budget allocation and bidding strategies to ensure cost-effective campaign delivery.
- Support email marketing and automation efforts to drive lead nurturing and customer retention.
- Create and maintain detailed performance reports on a weekly, monthly, and quarterly basis.
- Build dashboards and automated reporting systems using tools such as Google Data Studio, Looker, Power BI, or Excel.
- Present actionable insights and strategic recommendations to management and stakeholders.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3 to 5 years of hands-on experience in performance marketing and managing paid campaigns.
- Proven track record of scaling campaigns with measurable improvements in ROI.
- Proficiency with tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
- Strong understanding of conversion tracking, pixel implementation, attribution models, and reporting dashboards.
- Analytical thinker capable of translating complex data into actionable marketing insights.
- Self-motivated with excellent project management and coordination skills.

Preferred Qualifications and Benefits:
- Experience with marketing automation platforms like HubSpot, Mailchimp, or Brevo.
- Basic knowledge of SEO and SEM to complement paid marketing strategies.
- Familiarity with influencer and affiliate marketing approaches.

The company offers a competitive salary along with several benefits, including in-house lunch, project bonuses, performance-based incentives, and an Employee of the Month bonus. Additional perks include fuel allowance, comprehensive medical insurance covering the employee, spouse, and children, and Employee Old Age Benefit Institution (EOBI) coverage. The role also benefits from a standard five-day workweek, promoting a healthy work-life balance.