Performance Marketer

Sky Infinit is a technology company dedicated to creating innovative software solutions that empower businesses and individuals to thrive in the digital era. By working closely with clients to understand their unique challenges and objectives, the company delivers customized technology solutions designed to exceed expectations and generate measurable results. Sky Infinit fosters a collaborative work environment that values long-term partnerships, innovation, and practical outcomes, making it an ideal place for professionals passionate about driving meaningful digital transformation.

Key Responsibilities
The Performance Marketer will be responsible for planning, executing, and optimizing data-driven marketing campaigns across various digital channels to boost user acquisition, engagement, and conversion rates. This includes setting up and managing paid advertising campaigns, continuously monitoring performance metrics and dashboards, and conducting A/B tests to refine targeting, creatives, and messaging based on analytical insights. The role requires close collaboration with product, design, and sales teams to ensure campaign strategies align with overall business goals. Additionally, the Performance Marketer will forecast and manage marketing budgets, report on campaign outcomes and ROI to stakeholders, and stay updated on industry trends, platform changes, and best practices to enhance campaign effectiveness.

Required Qualifications
Candidates should possess strong expertise in performance marketing, including paid search, paid social, display advertising, and remarketing. Proficiency in analyzing campaign data using tools such as Google Analytics or similar platforms is essential, with experience in tracking, attribution, and KPI reporting. The ideal candidate will have a solid background in developing and executing digital marketing strategies, including audience segmentation, funnel optimization, and A/B testing. Experience collaborating with design and content teams to create and refine ad creatives and messaging is important. Comfort with budget planning, bid management, and campaign optimization to meet ROI and cost-per-acquisition targets is required. Strong quantitative, problem-solving, and critical thinking skills, along with attention to detail and accuracy, are necessary. Effective communication and the ability to work collaboratively within an on-site, cross-functional team environment are also essential. A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is required.

Preferred Qualifications and Benefits
Prior experience in a performance marketing or growth marketing role within a technology or software-focused organization is preferred. While specific benefits are not detailed, the company’s commitment to innovation and collaboration suggests a supportive environment for professional growth and meaningful contribution to digital transformation projects.

This full-time, on-site position is based in Faisalabad and offers an opportunity to join a forward-thinking team dedicated to delivering impactful technology solutions.