Performance Marketer for Software + Growth Agency (Onsite)

Webfluence, a dynamic software house specializing in custom software development, web and application solutions, and AI-driven products, is seeking a skilled Performance Marketer to join their marketing and growth team. The role is based onsite at their Phase 6, DHA, Lahore office, working five days a week from 12:00 PM to 8:00 PM, with some flexibility depending on workload. This full-time, permanent position focuses on driving growth through both organic and paid marketing channels, primarily targeting international markets. The ideal candidate will manage client accounts end-to-end, from auditing and strategy development to campaign execution and performance reporting, with a strong emphasis on SEO, Meta Ads, and Google Ads.

Key Responsibilities
- Plan, execute, and optimize comprehensive SEO strategies, including technical, on-page, and off-page SEO efforts.
- Conduct detailed SEO, website, tracking, and ad account audits, translating insights into actionable plans.
- Perform keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
- Develop, launch, and manage Meta Ads campaigns covering prospecting, retargeting, and creative testing.
- Plan and oversee Google Ads campaigns across Search, Performance Max, Shopping, and Display networks.
- Manage budgets, bidding strategies, and audience targeting to maximize return on ad spend (ROAS) and reduce acquisition costs.
- Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Conduct A/B testing on ad creatives, copy, landing pages, and audience segments to optimize campaign performance.
- Collaborate with designers and developers to enhance landing pages, improve site speed, and increase conversion rates.
- Support performance marketing initiatives for Shopify and other e-commerce platforms.
- Prepare clear, insightful weekly and monthly performance reports with recommendations for clients.
- Stay updated on algorithm changes, platform updates, and industry trends to maintain competitive advantage.

Required Qualifications
- Minimum of 2 years’ proven experience in performance marketing within an agency, software house, or similar digital environment.
- Extensive hands-on SEO expertise with a demonstrated ability to improve organic rankings and traffic.
- Experience conducting comprehensive SEO audits, technical site audits, and ad account audits.
- Proficient in managing Meta Ads Manager and Google Ads campaigns.
- Skilled in using tools such as GA4, Google Tag Manager, Google Search Console, Ahrefs, Semrush, or equivalent platforms.
- Strong understanding of conversion tracking, attribution models, and funnel optimization techniques.
- Excellent analytical skills and comfort working with data, spreadsheets, and dashboards.
- Strong verbal and written English communication skills for client-facing reporting.
- Self-motivated, detail-oriented, and capable of managing multiple client accounts simultaneously.
- Bachelor’s degree in Marketing, Business, IT, or a related field is preferred.

Preferred Qualifications and Benefits
- Experience with Shopify or e-commerce marketing is highly advantageous.
- Competitive salary commensurate with experience, starting from Rs50,000 per month.
- Performance bonuses linked to campaign results.
- Opportunity to work with international clients across diverse e-commerce, software, and service sectors.
- Hands-on ownership of real advertising budgets and growth strategies.
- Supportive team environment with strong potential for career advancement.
- This is an on-site role requiring reliable commuting or relocation to Lahore before starting work.

Candidates interested in this opportunity are encouraged to apply through the appropriate job platform and submit their CV along with any portfolio or case studies showcasing previous campaign successes. The position offers a unique chance to contribute to a growing company with a focus on measurable marketing impact and client satisfaction.