Performance Marketer Google & Meta adds

We are seeking a skilled Performance Marketer specializing in Google and Meta Ads to join our team onsite in Rawalpindi (Bahria Town Phase 6). The ideal candidate will have over one year of hands-on experience managing and optimizing paid advertising campaigns, particularly within the e-commerce sector. This role requires a detail-oriented and data-driven marketer who can independently plan, execute, and scale campaigns while collaborating effectively with creative teams to drive measurable results.

Key Responsibilities

Meta Ads (Facebook & Instagram):
- Plan, launch, and manage high-performing campaigns including Campaign Budget Optimization (CBO), Ad Set Budget Optimization (ABO), and Advantage+ Shopping Campaigns.
- Setup and manage Pixel, Conversions API (CAPI), Domain Verification, and Events Manager to ensure accurate tracking and data collection.
- Develop audience targeting strategies including retargeting and Lookalike Audiences to maximize campaign reach and efficiency.
- Conduct A/B testing on ad creatives, copy variations, and landing pages to optimize performance.

Google Ads:
- Manage and optimize campaigns across Google Search, Display, Shopping, Performance Max, and YouTube Ads platforms.
- Perform keyword research, develop bidding strategies, and optimize ad copy to improve campaign effectiveness.
- Oversee Google Merchant Center and product feed optimization to enhance shopping campaign performance.
- Setup and maintain Conversion Tracking and Google Analytics 4 (GA4) to monitor campaign success.

General Performance:
- Monitor daily campaign metrics such as budget spend, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates.
- Prepare and deliver daily and weekly performance reports (Start of Day/End of Day).
- Manage and scale advertising budgets efficiently to maximize ROI.
- Collaborate closely with creative and content teams to develop compelling ad assets.
- Stay current with the latest trends, tools, and algorithm updates in Google and Meta advertising platforms.

Required Qualifications

- Minimum of 1 year of proven, hands-on experience managing Google Ads and Meta Ads campaigns, preferably for e-commerce businesses.
- Proficiency in Meta Business Manager, Ads Manager, Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Strong working knowledge of Shopify and WooCommerce platforms.
- Advanced skills in MS Excel or Google Sheets for data analysis and reporting.
- Excellent analytical abilities with a data-driven approach to campaign optimization.
- Strong communication and problem-solving skills.
- Ability to work independently, meet deadlines, and achieve set targets.
- Highly organized with great attention to detail.

Compensation and Work Environment

The position offers a competitive monthly salary ranging from Rs. 60,000 to Rs. 100,000, commensurate with experience and expertise. This is an onsite role based in Rawalpindi, requiring full-time presence at the office location.

If you meet the above criteria and are passionate about driving performance marketing success, we encourage you to apply with your CV and portfolio or case studies showcasing your previous campaign results.