Performance Marketer

Bettersource, a leading provider of global staffing and outsourcing solutions in Australia and New Zealand, is partnering with an Australian company in the energy comparison industry to recruit a part-time Performance Marketer. This role involves managing and optimizing digital marketing initiatives, including website design and paid advertising campaigns on Google and Meta platforms. The position is initially for a two-month project requiring approximately 20 hours per week, with the potential for extension based on performance.

Key Responsibilities
- Oversee all website-related projects, including UX/UI updates, landing page performance, and conversion rate optimization (CRO).
- Manage paid advertising campaigns across Google Ads and Meta (Facebook/Instagram), ensuring effective media buying and budget management.
- Implement marketing strategies with a focus on quality control and continuous monitoring of campaign performance.
- Utilize APIs to integrate lead forms, automation tools, analytics platforms, and customer relationship management (CRM) systems.
- Provide weekly performance reports covering key metrics such as click-through rate (CTR), cost per lead (CPL), conversions, and return on ad spend (ROAS), identifying opportunities for improvement.
- Create advertising creatives using AI tools and Canva, with no requirement for advanced graphic design skills.
- Continuously test and optimize campaigns, landing pages, target audiences, and creative assets to enhance overall results.

Required Qualifications
- Demonstrated hands-on experience in performance marketing and media buying.
- Proven ability to manage significant advertising budgets on Google and Meta platforms.
- Experience independently setting up and managing landing pages and paid campaigns.
- Familiarity with GoHighLevel or similar platforms for campaign testing and management.
- Comfortable creating basic ad creatives using AI tools and Canva.

Preferred Qualifications and Benefits
- Competitive, top-of-market salary structure.
- Flexible, independent work environment allowing remote work with a focus on output rather than location or hours.
- Supportive and inclusive work culture.

Bettersource is committed to equal employment opportunities. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.