Performance Marketer

We are seeking a skilled Digital Advertising Specialist to manage and optimize Meta and Google Ads campaigns. The ideal candidate will be responsible for planning, executing, and refining paid advertising efforts to drive improved performance metrics such as CPA, ROAS, CPC, and conversions. This role requires a data-driven mindset, strong analytical abilities, and up-to-date knowledge of the latest trends in digital advertising platforms.

Key Responsibilities

- Plan, execute, and continuously optimize campaigns on Meta and Google Ads platforms to maximize return on investment.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
- Monitor campaign performance closely, making data-backed adjustments to improve key performance indicators including cost per acquisition (CPA), return on ad spend (ROAS), cost per click (CPC), and overall conversion rates.
- Analyze campaign data and prepare detailed performance reports to communicate results and insights.
- Stay informed about the latest updates, features, and best practices related to Meta and Google advertising platforms to maintain a competitive edge.

Required Qualifications

- Proven experience managing and optimizing Google Ads and Meta Ads campaigns with measurable success.
- Strong understanding of performance marketing metrics and how to leverage them to improve campaign outcomes.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable strategies.
- Candidates should be prepared to share their CV and portfolio, including details on the scale of ad spend managed and the results achieved.

This position offers an exciting opportunity to work in a dynamic environment where your expertise in digital advertising will directly impact business growth. If you meet the above qualifications and are passionate about driving successful online campaigns, we encourage you to apply. Please ensure your application includes a clear subject line indicating the position you are applying for.