Performance Marketer

Bluemount Solutions is seeking a skilled Digital Advertising Specialist to join their team on-site in Karachi. This role requires managing and optimizing paid campaigns primarily on Meta platforms (Facebook and Instagram) and TikTok. The position operates during the evening/night shift from 6:00 PM to 3:00 AM. The ideal candidate will have hands-on experience with campaign management, data analysis, and creative collaboration to drive conversions and maximize return on ad spend. Compensation is competitive and commensurate with experience.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram) and TikTok platforms.
- Optimize campaigns focusing on conversions, return on ad spend (ROAS), and lead quality.
- Build and manage target audiences, including retargeting and lookalike segments.
- Analyze campaign performance metrics and provide actionable insights to improve results.
- Conduct A/B testing on creatives, copy, and sales funnels to identify high-performing elements.
- Scale successful campaigns while ensuring profitability is maintained.
- Collaborate closely with design and content teams to develop engaging and effective creatives.

Required Qualifications

- Proven experience managing paid campaigns on Meta Ads and TikTok Ads platforms.
- Strong understanding of Meta Pixel and TikTok Pixel tracking for accurate conversion measurement.
- Experience setting up conversion tracking, event configurations, and attribution models.
- Ability to analyze campaign data and optimize performance based on insights.
- Proficiency with Ads Manager (Meta) and TikTok Ads Manager tools.
- Analytical mindset with a focus on driving measurable performance improvements.

Preferred Qualifications and Benefits

- Experience working with e-commerce or lead generation campaigns is highly desirable.
- Familiarity with creative formats that perform well on TikTok, particularly user-generated content (UGC) style videos.
- Basic knowledge of landing page design and conversion rate optimization techniques.
- Working knowledge of analytics tools such as Google Analytics to support campaign analysis.

The monthly salary range for this position is PKR 70,000 to PKR 110,000, based on experience and skill level.

Applicants should be prepared to work on-site in Karachi during the specified evening/night shift. Candidates will be asked to confirm their availability for this schedule and disclose any constraints. Additionally, experience managing an ad spend of at least PKR 300,000 per month is required, along with a brief explanation of their scaling strategy.

This is an excellent opportunity for a digital marketing professional looking to advance their career in a dynamic environment with a focus on paid social media advertising.