Performance Marketer

We are seeking a skilled Performance Marketer to lead B2C growth initiatives through Meta Ads, paid acquisition, and data-driven campaign optimization. The ideal candidate will have a strong background in managing and scaling digital advertising campaigns, with a focus on improving key performance metrics such as ROAS, CAC, CPA, and conversion rates. This role requires close collaboration with creative and e-commerce teams to drive online sales and maximize campaign effectiveness.

Key Responsibilities
- Plan, manage, and optimize Meta Ads campaigns to achieve business objectives.
- Continuously improve Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), and overall conversion rates.
- Oversee ad budgets, audience targeting strategies, and conduct creative A/B testing to enhance campaign performance.
- Analyze campaign data to identify growth opportunities and implement actionable insights.
- Work closely with creative and e-commerce teams to align marketing efforts and boost online sales.
- Track campaign performance metrics and prepare detailed reports for stakeholders.

Required Qualifications
- 4 to 5 years of hands-on experience in performance marketing, specifically within B2C environments.
- Strong expertise in managing Meta Ads campaigns and scaling paid acquisition efforts.
- Solid understanding of Google Analytics 4 (GA4), conversion tracking, and performance analytics.
- Excellent analytical skills with proficiency in Excel and Google Sheets for data analysis and reporting.
- Background in B2C and e-commerce marketing, with a focus on driving measurable growth.

Preferred Qualifications
- Experience working with retail, consumer electronics, or lifestyle brands is highly desirable.

This is a full-time, onsite position located in SMCHS, Karachi, Pakistan. Candidates should be prepared to work closely with cross-functional teams to deliver impactful marketing results.