Performance Marketer

AMZ PPC GURU, a results-oriented eCommerce agency specializing in Amazon and TikTok Shop advertising, account management, creative optimization, and marketplace growth, is looking for an experienced Performance Marketer to join their team. This full-time, on-site position is based in Lahore at Divine Broadway, New Airport Road, with working hours from Monday to Friday, 12:00 PM to 9:00 PM Pakistan Time. The ideal candidate will bring at least five years of direct experience managing paid advertising campaigns, particularly for brands targeting the USA and UK markets. A strong background in generating qualified leads for service-based businesses is essential. Expertise in Google Ads, Meta Ads, Shopify growth strategies, accurate conversion tracking, and excellent English communication skills are key to success in this role.

Key Responsibilities

- Independently plan, launch, manage, and optimize Google Ads and Meta Ads campaigns aimed at generating qualified B2B and B2C leads and driving eCommerce sales.
- Customize campaigns for brands targeting the USA and UK markets by adjusting targeting, messaging, creatives, and offers to maximize engagement and conversions.
- Execute lead generation campaigns for service-based businesses, ensuring lead quality, cost efficiency, and strong conversion rates.
- Collaborate closely with sales teams to evaluate lead quality, booked meetings, and customer conversion metrics.
- Drive growth for Shopify brands through customer acquisition, retargeting, and continuous campaign optimization focused on ROAS, customer acquisition cost, and profitability.
- Set up, validate, and troubleshoot GA4, Google Tag Manager, advertising pixels, conversion events, and funnel tracking to ensure accurate data collection and reporting.
- Manage advertising budgets effectively by minimizing wasted spend and scaling successful campaigns while maintaining acquisition efficiency.
- Conduct structured A/B testing across audiences, keywords, ad copy, creatives, offers, and landing pages to enhance campaign performance.
- Identify funnel drop-off points and coordinate improvements to landing pages, forms, and the overall customer purchase journey.
- Prepare clear, insightful performance reports and present campaign results, insights, and recommendations to international clients.

Required Qualifications

- Minimum of five years’ hands-on experience managing and optimizing paid advertising campaigns.
- Proven track record managing campaigns for brands operating in the USA and UK markets.
- Demonstrated success running lead generation campaigns for service-based businesses.
- Strong practical expertise in Google Ads and Meta Ads, including campaign setup, audience targeting, budget management, testing, and optimization.
- Experience managing campaigns for Shopify stores or eCommerce brands.
- Proficiency in GA4, Google Search Console, Google Tag Manager, conversion tracking, and performance reporting.
- Ability to present measurable results through relevant campaign examples.
- Excellent written and verbal English communication skills, with confidence in interacting with international clients.
- Capability to independently own campaign strategy and execution, diagnose performance issues, and implement improvements.

Preferred Qualifications and Benefits

- Familiarity with TikTok Ads and LinkedIn Ads is an advantage.
- Proficiency with Meta Pixel, Shopify Analytics, Looker Studio (or similar reporting tools), and Google Sheets/Excel is expected.
- Competitive monthly salary ranging from Rs43,000 to Rs160,000, commensurate with experience and performance.
- Opportunity to work in a dynamic, growth-focused eCommerce agency environment.
- On-site work location fostering collaboration and team engagement.

Interested candidates should submit their application along with a résumé in PDF format. Applications must include relevant campaign examples detailing targeted markets, budgets managed, individual contributions, and achieved results, while respecting client confidentiality.