Performance Marketer

AMZ PPC GURU, a performance-driven eCommerce agency specializing in Amazon and TikTok Shop advertising, account management, creative optimization, and marketplace growth, is seeking an experienced Performance Marketer. This full-time, on-site role is based in Lahore at Divine Broadway, New Airport Road, with working hours from Monday to Friday, 12:00 PM to 9:00 PM (Pakistan Time). The ideal candidate will independently manage paid advertising strategies, focusing on campaigns for brands in the USA and UK markets, and have a strong background in generating qualified leads for service-based businesses.

Key Responsibilities
- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns to drive qualified B2B and B2C leads as well as eCommerce sales.
- Develop and tailor campaigns for USA and UK audiences by adjusting targeting, messaging, creatives, and offers.
- Execute lead generation campaigns for service-based businesses, ensuring lead quality, cost efficiency, and high conversion rates.
- Collaborate with sales teams to assess lead quality, booked meetings, and customer conversions.
- Grow Shopify brands through customer acquisition, retargeting, and campaign optimization focused on ROAS, acquisition cost, and profitability.
- Set up, validate, and troubleshoot GA4, Google Tag Manager, advertising pixels, conversion events, and funnel tracking.
- Manage advertising budgets effectively by minimizing wasted spend and scaling successful campaigns while maintaining acquisition efficiency.
- Conduct structured tests across audiences, keywords, ad copy, creatives, offers, and landing pages to optimize performance.
- Identify funnel drop-off points and coordinate improvements to landing pages, forms, and the overall customer purchase journey.
- Prepare clear performance reports and present campaign results, insights, and recommendations to international clients.

Required Qualifications
- Minimum five years of hands-on experience managing and optimizing paid advertising campaigns.
- Proven experience managing campaigns targeting both USA and UK markets.
- Demonstrated success running lead generation campaigns for service-based businesses.
- Strong expertise in Google Ads and Meta Ads, including campaign setup, audience targeting, budget management, testing, and optimization.
- Experience managing campaigns for Shopify stores or eCommerce brands.
- Proficiency with GA4, Google Search Console, Google Tag Manager, conversion tracking, and performance reporting.
- Ability to showcase measurable results through relevant campaign examples.
- Excellent written and verbal English communication skills, with confidence in interacting with international clients.
- Self-driven with the ability to independently own campaign strategy, diagnose performance issues, and implement improvements.

Preferred Qualifications and Tools
Familiarity with TikTok Ads and LinkedIn Ads is considered an advantage. The role requires proficiency in tools such as Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Tag Manager, Meta Pixel, Shopify Analytics, Looker Studio (or similar reporting tools), and Google Sheets/Excel.

Candidates interested in this opportunity should submit their résumé in PDF format along with relevant campaign examples. These examples should highlight the targeted markets, budgets managed, individual contributions, and results achieved, while excluding any confidential client information.