Performance Marketer

GrowEdgeX is seeking an experienced Performance Marketer with a proven track record in paid advertising, specifically within B2B service businesses. The ideal candidate will have hands-on experience managing substantial advertising budgets and working with US-based clients. This role requires a deep understanding of ad platform algorithms, funnel development, creative testing, optimization, and scaling. The successful candidate will be capable of independently managing multiple advertising accounts while driving measurable growth.

Key Responsibilities:
- Manage and optimize multiple Meta Ads and Google Ads accounts simultaneously.
- Develop and implement performance-driven paid advertising strategies tailored for B2B lead generation.
- Build and refine lead generation funnels to maximize conversion rates and lead quality.
- Demonstrate a strong grasp of ad funnels, creative development, audience targeting, and campaign structures.
- Efficiently manage and scale significant advertising budgets while maintaining or improving campaign performance.
- Continuously test various creatives, audience segments, offers, and campaign strategies to identify the most effective combinations.
- Analyze campaign data regularly and optimize based on key performance indicators such as cost per lead (CPL), cost per acquisition (CPA), conversion rates, and lead quality.
- Stay current with changes in Meta and Google advertising algorithms and adjust strategies accordingly to maintain competitive advantage.

Required Qualifications:
- Minimum of 3 years of hands-on experience in performance marketing.
- Proven ability to manage large advertising budgets effectively.
- Strong expertise in Meta Ads and Google Ads platforms.
- Demonstrated experience managing multiple ad accounts and handling meaningful budgets.
- Deep understanding of advertising algorithms, funnel mechanics, and campaign optimization techniques.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Proven track record of generating and scaling high-quality leads through paid advertising.
- Candidates must possess a portfolio showcasing successful campaigns and measurable results.

Preferred Qualifications:
- Experience marketing B2B and service-based businesses.
- Prior experience working with US clients is highly preferred.

This position requires the candidate to work on-site in Lahore. The role is ideal for a strategic performance marketer who understands the underlying principles of paid advertising rather than someone who only knows how to execute campaigns.

Application Questions:
- How many years of experience do you have with Meta Ads and Google Ads?
- What is the largest monthly ad budget you have managed (in USD)?

Work Location: Lahore (In-person)