Performance Marketer

GrowEdgeX is seeking an experienced Performance Marketer with a proven track record in paid advertising, particularly within B2B service industries. The ideal candidate will have extensive experience working with US clients and managing substantial advertising budgets. This role requires a deep understanding of ad platform algorithms, funnel development, creative testing, optimization, and scaling. The successful candidate will be capable of independently managing multiple advertising accounts while driving measurable growth.

Key Responsibilities:
- Manage and optimize multiple Meta Ads and Google Ads accounts to maximize performance.
- Develop and execute data-driven paid advertising strategies focused on lead generation and conversion.
- Build and refine B2B lead generation funnels tailored to target audiences.
- Apply a strong understanding of ad funnels, creative assets, audience targeting, and campaign structures.
- Manage and scale significant advertising budgets while maintaining or improving campaign performance.
- Continuously test creatives, audience segments, offers, and overall campaign strategies to identify growth opportunities.
- Analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), conversion rates, and lead quality to optimize results.
- Stay current with changes to Meta and Google advertising algorithms and adjust strategies accordingly to maintain effectiveness.

Required Qualifications:
- Minimum of 3 years of hands-on experience in performance marketing with a focus on paid advertising.
- Proven ability to efficiently manage large advertising budgets across multiple accounts.
- Strong expertise in Meta Ads and Google Ads platforms, including campaign setup, monitoring, and optimization.
- Demonstrated experience managing multiple ad accounts simultaneously with meaningful budget responsibility.
- Deep understanding of advertising algorithms, funnel mechanics, and optimization techniques.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Proven success in generating and scaling high-quality leads through paid advertising campaigns.

Preferred Qualifications and Benefits:
- Experience marketing B2B and service-based businesses is highly preferred.
- Prior experience working with US-based clients is an advantage.
- Candidates with a strong portfolio showcasing successful campaigns and measurable results will be given preference.

This role is ideal for a performance marketer who not only understands how to launch campaigns but also grasps the strategic thinking behind paid advertising. The position requires an in-person work arrangement, emphasizing collaboration and hands-on management of advertising initiatives.