Performance Marketer

The Performance Marketer will play a crucial role in planning, executing, and optimizing data-driven marketing campaigns across various digital channels to enhance SJ Holdings’ brand visibility and support investor outreach initiatives. This position involves managing paid media campaigns such as search, social, and display advertising while closely monitoring performance metrics and KPIs. The role requires leveraging analytics tools to continuously refine targeting, messaging, and budget allocation to maximize campaign effectiveness.

This position demands close collaboration with internal teams to ensure marketing strategies align with the company’s investment priorities. The Performance Marketer will also be responsible for preparing detailed performance reports and providing actionable recommendations based on data insights. Additionally, the role includes exploring new growth channels, conducting A/B testing, and ensuring all marketing activities comply with brand and regulatory guidelines. This is a full-time, on-site role based in Lahore.

Key Responsibilities

- Plan, execute, and optimize paid media campaigns across search, social, and display platforms.
- Monitor campaign performance using analytics tools and key performance indicators.
- Refine audience targeting, messaging, and budget allocation based on data-driven insights.
- Collaborate with internal stakeholders to align marketing campaigns with investment goals.
- Prepare comprehensive performance reports and recommend improvements.
- Conduct A/B testing and conversion rate optimization to enhance campaign results.
- Explore and test new digital growth channels to expand reach.
- Ensure compliance with brand guidelines and regulatory requirements.
- Manage multiple projects simultaneously in a fast-paced environment.

Required Qualifications

- Proven expertise in performance marketing, including paid search, paid social, and display advertising.
- Proficiency in analytics and tracking tools such as Google Analytics, Google Ads, and Meta Ads Manager.
- Experience with A/B testing, conversion rate optimization, and funnel analysis.
- Solid understanding of digital marketing fundamentals, including SEO, content marketing, and marketing automation.
- Ability to develop, manage, and optimize marketing budgets with a strong focus on ROI and cost efficiency.
- Strong analytical, quantitative, and problem-solving skills with meticulous attention to detail.
- Excellent written and verbal communication skills, capable of presenting insights and recommendations effectively.
- Bachelor’s degree in Marketing, Business, Economics, Finance, or a related discipline.
- Relevant certifications in digital marketing or analytics are considered an advantage.
- Comfortable working on-site in a collaborative, fast-paced environment.

Preferred Qualifications and Benefits

- Experience in financial services, investment management, or related industries is highly desirable.
- Opportunity to work within a dynamic team focused on growth and innovation.
- Exposure to cutting-edge digital marketing tools and strategies.
- Professional development opportunities through collaboration with cross-functional teams.

This role offers the chance to contribute meaningfully to SJ Holdings’ marketing success while developing expertise in performance marketing within the financial sector. Candidates who thrive in data-driven environments and enjoy managing multiple digital campaigns will find this position rewarding.