Performance Marketer - Lahore

Nutrifactor Laboratories Pvt Ltd.

Lahore , Pakistan

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Posted 22 hours ago 3 views Report Job

Nutrifactor Laboratories is looking for a driven Performance Marketer to join our expanding marketing team in Lahore. The successful candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms such as Google and Meta. The role focuses on maximizing return on investment (ROI), driving customer acquisition, and supporting brand growth through data-driven strategies and collaboration with creative teams.

Key Responsibilities:
- Plan, execute, and manage both organic and paid digital campaigns across Google, Meta, and other performance marketing channels.
- Optimize campaigns by monitoring key metrics including ROAS (Return on Ad Spend), CPC (Cost Per Click), CTR (Click-Through Rate), and conversions to ensure maximum efficiency.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to enhance campaign reach and relevance.
- Work closely with creative and content teams to develop compelling ad creatives, landing pages, and other digital assets that resonate with target audiences.
- Track, analyze, and report campaign performance using tools such as Google Analytics and Meta Ads Manager, providing actionable insights for continuous improvement.
- Stay informed about the latest trends in digital marketing, including algorithm updates and emerging platforms, to keep campaigns competitive and innovative.
- Align digital marketing strategies with overall business objectives by coordinating efforts with cross-functional teams including marketing, design, and e-commerce.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 2 years of proven experience in digital marketing, specifically with Google Ads, Meta Ads, SEO, or performance marketing campaigns.

Preferred Qualifications and Benefits:
- Proficiency in Google Ads, Meta Ads Manager, and Google Analytics is essential.
- Strong understanding of SEO, SEM, and conversion rate optimization (CRO) techniques.
- Hands-on experience managing campaigns for eCommerce brands is highly desirable.
- Analytical mindset with the ability to interpret data and develop actionable marketing strategies.

Working at Nutrifactor Laboratories offers the opportunity to be part of a leading health and wellness brand. The environment is dynamic and fast-paced, providing ample opportunities for professional growth and career development. This is an in-person position based in Lahore, ideal for candidates eager to contribute to a growing company and expand their expertise in digital performance marketing.