Performance Marketer / Media Buyer – Meta ads expert

Marketing by shami digital marketing agency

Islamabad , Pakistan

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PKR. 40,000 - 40,000/Month

We are looking for a motivated Performance Marketer / Media Buyer to join our team based in G-11 Markaz, Islamabad. This full-time, onsite position offers a competitive monthly salary ranging from PKR 40,000 to 60,000. The ideal candidate will have between 1.5 to 2 years of experience in media buying or digital marketing, preferably within an agency setting. This role involves much more than launching ads and managing budgets; it requires a strong passion for analyzing campaign performance, auditing ad creatives, understanding customer behavior, and identifying strategies that drive measurable success.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across various platforms.
- Audit ad creatives to assess which hooks, angles, messaging, and visuals perform best.
- Analyze the customer journey from initial click through lead generation and conversion.
- Monitor and improve key performance indicators such as CTR, CPC, CPL, CPA, and ROAS.
- Identify bottlenecks in campaign performance and suggest data-driven improvements.
- Collaborate closely with creative teams to develop and test new ad concepts and strategies.
- Understand the impact of paid advertising on customer acquisition, brand growth, and revenue.
- Manage multiple brands, campaigns, and advertising goals simultaneously.

Required Qualifications
- 1.5 to 2 years of hands-on experience in media buying, performance marketing, or digital marketing.
- Prior agency experience is essential.
- Proficiency in Meta Ads and TikTok Ads platforms is required.
- Experience managing campaigns for multiple brands across different industries.
- Proven ability to support businesses from startup or early growth phases through scaling.
- Strong analytical skills with the ability to interpret campaign data and communicate performance results effectively.
- A creative mindset combined with curiosity about customer behavior and a results-driven approach.
- Ability to make decisions based on data rather than assumptions.

Preferred Qualifications and Benefits
- Practical experience with Google Ads is an advantage.
- Knowledge of tracking systems, attribution models, sales funnels, and conversion optimization techniques.
- Experience in designing and executing testing strategies for creatives, target audiences, and offers.
- Opportunity to work in a dynamic environment focused on building sustainable growth systems rather than just buying clicks.
- Preference will be given to candidates who can reliably commute to Islamabad or are planning to relocate before joining.
- A bachelor’s degree is preferred.
- Candidates with prior onsite experience managing Meta Ads and Google Ads campaigns will be highly regarded.

If you are someone who goes beyond simply launching campaigns and reporting numbers—someone who questions data, studies creative performance, understands the buyer journey, and continuously seeks ways to improve outcomes—this role is an excellent match. Join us to help build effective growth systems that deliver meaningful business results.