Performance Marketer / Media Buyer – Meta ads expert Onsite (G-11 Markaz, Islamabad)

Marketing by shami digital marketing agency

Islamabad , Pakistan

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We are seeking a dedicated Performance Marketer / Media Buyer to join our team in Islamabad on a full-time, onsite basis. The ideal candidate will have 1.5 to 2 years of experience in media buying and performance marketing, preferably with agency experience. This role goes beyond simply launching ads and managing budgets; it requires a passion for analyzing campaigns, auditing ad creatives, understanding customer behavior, and identifying what drives success or failure in advertising efforts. The position offers a monthly salary range of PKR 40,000 to 60,000.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across multiple platforms.
- Audit ad creatives to evaluate which hooks, messaging, angles, and visuals generate the best results.
- Analyze the entire customer journey, from initial click through lead generation to final conversion.
- Monitor and improve key performance metrics such as CTR, CPC, CPL, CPA, and ROAS.
- Identify bottlenecks in campaign performance and recommend data-driven strategies for improvement.
- Collaborate closely with creative teams to develop and test new advertising concepts.
- Understand the role of paid advertising in customer acquisition, brand growth, and revenue generation.
- Manage campaigns across multiple brands and advertising objectives simultaneously.

Required Qualifications
- 1.5 to 2 years of hands-on experience in media buying, performance marketing, or digital marketing.
- Previous agency experience is mandatory.
- Proficiency with Meta Ads and TikTok Ads platforms is required.
- Experience managing campaigns for multiple brands across various industries.
- Proven ability to support businesses from startup or early growth phases through scaling.
- Strong analytical skills with the ability to interpret campaign data and explain performance outcomes.
- A creative mindset combined with curiosity about customer behavior and a results-driven approach.
- Ability to make informed decisions based on data rather than assumptions.

Preferred Qualifications and Additional Skills
- Experience with Google Ads is a plus.
- Knowledge of tracking, attribution models, sales funnels, and conversion optimization techniques.
- Experience designing and implementing testing strategies for creatives, target audiences, and offers.

Candidates who thrive in this role are those who do more than just launch campaigns and report numbers. We are looking for someone who questions data, studies creative performance in depth, understands the buyer’s journey, and continuously seeks ways to improve campaign results. Our goal is to build sustainable growth systems, not just buy clicks.

Additional Information
- Location: Islamabad (G-11 Markaz) with reliable commute or willingness to relocate preferred.
- Education: Bachelor’s degree preferred.
- Experience: Minimum 2 years in digital marketing preferred.
- Work arrangement: Onsite, full-time.

Applicants should be prepared to demonstrate previous onsite work experience managing Meta Ads and Google Ads campaigns. If you are passionate about performance marketing and eager to contribute to a dynamic team, we encourage you to apply with your CV and relevant campaign experience or case studies.

Salary offered ranges from PKR 40,000 to 60,000 per month, commensurate with experience.