Nurel.pk is seeking a skilled and data-driven Performance Marketer / Media Buyer to lead and scale high-budget paid acquisition campaigns for its rapidly growing direct-to-consumer (D2C) e-commerce business. The ideal candidate will have a proven ability to scale local Pakistani brands profitably on platforms such as Meta and TikTok. This role requires a deep understanding of creative strategy, audience targeting, and margin protection, especially in the context of cash-on-delivery (COD) challenges. If you have a track record of driving results in local e-commerce markets and enjoy working in a fast-paced environment, this opportunity is for you.
Key Responsibilities
- Scale High Budgets: Manage and optimize large monthly ad spends across Meta Ads Manager and TikTok Ads Manager, ensuring campaigns meet or exceed target Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) goals.
- Creative Strategy: Lead the development of data-driven creative hooks, visual angles, and detailed ad briefs to guide the design and video production teams in producing compelling content.
- Campaign Architecture: Design, test, and refine campaign structures, including Campaign Budget Optimization (CBO), Ad Set Budget Optimization (ABO), and audience segmentation strategies such as broad, custom, and lookalike audiences to minimize creative fatigue and audience saturation.
- Unit Economics & Margin Focus: Monitor key e-commerce metrics including blended ROAS, Marketing Efficiency Ratio (MER), net delivered revenue, and COD delivery confirmation rates to protect profitability.
- Tracking & Analytics: Maintain accurate event tracking through Meta Pixel, Conversions API (CAPI), TikTok Events API, and Google Analytics 4 (GA4). Develop and manage transparent daily reporting dashboards to track campaign performance effectively.
Required Qualifications
- 2 to 4 years of hands-on experience in media buying specifically within local Pakistani D2C e-commerce.
- Proven ability to manage and scale aggressive daily ad spends profitably without a decline in efficiency.
- Strong expertise in Meta Ads Manager, TikTok Ads Manager, and Shopify backend analytics.
- In-depth knowledge of local consumer behavior, regional creative trends, and logistical challenges unique to the Pakistani market.
- Excellent analytical skills with proficiency in Google Sheets or Excel for cohort analysis and campaign reporting.
Preferred Qualifications and Benefits
- Competitive market salary paired with performance-linked incentives.
- Onsite work environment based in Wapda Town, Lahore, operating six days a week.
- Opportunity to work with a fast-growing D2C brand and contribute directly to its scaling efforts.
Candidates interested in this role should prepare a detailed CV along with relevant case studies, campaign results, or work samples that demonstrate their experience and success in scaling e-commerce campaigns.
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