Performance Marketer - Media Buyer

GrowEdgeX is seeking an experienced Performance Marketer - Media Buyer with a proven track record in paid advertising, especially within B2B service-based industries. The ideal candidate will have significant experience managing advertising campaigns for US clients and handling substantial budgets. This role requires a deep understanding of media buying strategies, campaign structures, audience targeting, bidding techniques, creative testing, and performance optimization. The candidate should be adept at independently managing multiple accounts, efficiently allocating budgets, and scaling campaigns while maintaining cost-effectiveness and lead quality.

Key Responsibilities:
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads platforms.
- Develop media buying strategies that align with client objectives, target audiences, and lead generation goals.
- Manage advertising budgets by allocating spend across campaigns and adjusting investments based on performance metrics.
- Build and optimize campaign structures, including audience segmentation, bidding strategies, and targeting parameters.
- Continuously test ad creatives, copy, audience segments, placements, offers, and campaign configurations to improve results.
- Monitor campaign performance and optimize key metrics such as CPM, CTR, CPC, CPL, CPA, conversion rates, and lead quality.
- Identify opportunities to scale successful campaigns while controlling acquisition costs and minimizing wasted ad spend.
- Analyze campaign data and prepare detailed performance reports with actionable insights and recommendations.
- Collaborate closely with creative, content, and marketing teams to develop compelling ad creatives and define landing page requirements.
- Ensure accurate tracking, conversion measurement, and attribution using tools like Meta Pixel, Google Tag Manager, and Google Analytics 4.
- Stay updated on advertising platform changes, auction dynamics, bidding updates, and algorithm developments to enhance campaign effectiveness.
- Manage multiple client accounts simultaneously, maintaining high standards for campaign accuracy, reporting, and timely delivery.

Required Qualifications:
- Minimum of 3 years of hands-on experience in media buying and paid advertising.
- Strong expertise in managing campaigns on Meta Ads and Google Ads platforms.
- Proven ability to manage multiple advertising accounts and substantial budgets effectively.
- Deep understanding of campaign structures, audience targeting, bidding strategies, budget allocation, and scaling techniques.
- Proficiency in performance tracking, conversion measurement, attribution, and campaign analytics.
- Ability to analyze advertising data, identify performance gaps, and implement data-driven optimizations.
- Strong skills in creative testing, landing page performance evaluation, and lead acquisition funnel management.
- Excellent analytical, problem-solving, and budget management capabilities.

Preferred Qualifications and Benefits:
- Experience working with B2B lead generation and service-based businesses is highly desirable.
- Prior experience managing campaigns for US-based clients is strongly preferred.
- A portfolio showcasing successful campaign performance, budget management, and measurable results will be an advantage.
- This position requires working on-site, providing an opportunity for close collaboration with internal teams.

GrowEdgeX offers a dynamic environment where performance marketers can leverage their expertise to drive impactful advertising campaigns and contribute to the growth of B2B service clients. If you are a results-oriented media buyer with a passion for optimizing paid advertising efforts, this role presents an excellent opportunity to advance your career.