Performance Marketer - Media Buyer

GrowEdgeX is seeking a skilled Media Buyer with a proven track record in paid advertising, especially within B2B service-based industries. The ideal candidate will have experience working with US clients and managing significant advertising budgets. This role demands a deep understanding of media buying strategies, campaign structures, audience targeting, bidding methods, creative testing, and performance optimization. The successful candidate will independently manage multiple advertising accounts, efficiently allocate budgets, and scale campaigns while maintaining cost efficiency and lead quality.

Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads platforms.
- Develop media buying strategies that align with client objectives, target audiences, and lead generation goals.
- Manage advertising budgets by allocating spend across campaigns and adjusting investments based on performance data.
- Build and optimize campaign structures, audience segments, bidding strategies, and targeting parameters to maximize results.
- Conduct continuous testing of ad creatives, copy, audience segments, placements, offers, and campaign configurations to improve effectiveness.
- Monitor campaign performance and optimize key metrics such as CPM, CTR, CPC, CPL, CPA, conversion rates, and lead quality.
- Identify opportunities to scale successful campaigns while controlling acquisition costs and minimizing wasted ad spend.
- Analyze campaign data and prepare detailed performance reports with actionable insights and recommendations.
- Collaborate closely with creative, content, and marketing teams to develop compelling ad creatives and define landing page requirements.
- Ensure accurate tracking, conversion measurement, and attribution using tools like Meta Pixel, Google Tag Manager, and Google Analytics 4.
- Stay updated on advertising platform changes, auction dynamics, bidding strategies, and algorithm updates to continuously improve campaign performance.
- Manage multiple client accounts simultaneously, maintaining campaign accuracy, reporting standards, and timely delivery.

Required Qualifications

- Minimum of 3 years of hands-on experience in media buying and paid advertising.
- Strong practical expertise in Meta Ads and Google Ads platforms.
- Proven ability to manage multiple advertising accounts and substantial budgets effectively.
- Deep understanding of campaign structures, audience targeting, bidding strategies, budget allocation, and scaling techniques.
- Experience with B2B lead generation and service-based business advertising.
- Proficiency in performance tracking, conversion measurement, attribution, and campaign analytics.
- Strong analytical skills with the ability to interpret advertising data, identify performance gaps, and make data-driven optimization decisions.
- Knowledge of creative testing, landing page performance, and lead acquisition funnels.
- Excellent problem-solving and budget management capabilities.
- A portfolio demonstrating successful campaign performance, budget management, and measurable results is highly desirable.

Preferred Qualifications and Benefits

Experience working with US-based clients is highly preferred, reflecting the company’s focus on this market. The role requires onsite availability with working hours from 6:30 PM to 3:30 AM, Monday through Saturday. This schedule supports collaboration with US clients and ensures timely campaign management.

GrowEdgeX offers the opportunity to work in a dynamic environment where strategic thinking and data-driven decision-making are valued. The role provides exposure to high-budget campaigns and the chance to contribute directly to client growth through innovative media buying strategies.