Performance Marketer (Specialist)

We are seeking a skilled Paid Advertising Specialist to plan, launch, manage, and optimize paid campaigns across multiple platforms including Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, and TikTok Ads. The ideal candidate will be responsible for driving conversions, maximizing return on ad spend (ROAS), reducing cost per acquisition (CPA), and ensuring lead quality. This role requires close collaboration with creative teams and a strong focus on data-driven decision-making to achieve and exceed performance targets.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads platforms.
- Continuously monitor campaign performance and analyze key metrics to implement effective optimization strategies.
- Conduct A/B testing on various campaign elements including ad creatives, copy, audience segments, bidding strategies, and landing pages to improve results.
- Scale successful campaigns while maintaining profitability and meeting performance goals.
- Collaborate with graphic designers, video editors, and content teams to develop engaging and high-performing ad creatives.
- Set up and monitor conversion tracking, pixels, events, and attribution models across all advertising platforms.
- Manage advertising budgets and allocate spend efficiently across channels to maximize ROI.
- Stay current with platform updates, industry trends, and best practices in performance marketing to maintain a competitive edge.

Required Qualifications

- Proven hands-on experience managing paid campaigns on Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
- Previous experience working in a marketing or digital advertising agency is mandatory.
- Strong practical knowledge of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads Manager.
- Excellent analytical skills with the ability to interpret campaign data and make informed optimization decisions.
- Demonstrated success in improving conversions, ROAS, CPA, and overall campaign effectiveness.
- Solid understanding of audience research, marketing funnels, attribution models, and campaign optimization techniques.
- Ability to manage multiple campaigns and budgets effectively in a fast-paced environment.

Preferred Qualifications and Benefits

- This position offers a monthly salary range of Rs100,000 to Rs150,000.
- Work location is in person, providing direct collaboration with the team.
- Candidates should be comfortable working the shift from 6 PM to 3 AM.

Applicants will be asked to confirm their prior agency experience and their availability for the specified working hours during the application process. This is an excellent opportunity for a results-driven advertising professional looking to advance their career in a dynamic and fast-evolving environment.