Performance Marketer(2+ years)

We are seeking a skilled Digital Advertising Specialist to manage and optimize Meta and Google Ads campaigns. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid advertising efforts to drive measurable results. This role requires a strong analytical mindset, a deep understanding of performance marketing metrics, and the ability to stay current with evolving digital advertising trends. The position is based on-site and offers a competitive salary starting from Rs100,000 per month.

Key Responsibilities

- Plan, execute, and continuously optimize advertising campaigns across Meta and Google platforms to maximize performance.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to enhance targeting strategies.
- Monitor campaign metrics including CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), CPC (Cost Per Click), and conversion rates, implementing improvements where necessary.
- Analyze campaign data to generate detailed performance reports that inform strategic decisions.
- Keep abreast of the latest updates and trends in digital advertising platforms to ensure campaigns leverage new features and best practices.

Required Qualifications

- Proven experience managing and optimizing Google Ads and Meta Ads campaigns with demonstrable results.
- Strong understanding of key performance marketing metrics and how to influence them effectively.
- Excellent analytical and problem-solving skills to interpret data and optimize campaigns accordingly.
- Ability to provide a portfolio detailing previous ad spend managed and the outcomes achieved.

Preferred Qualifications and Benefits

- Competitive monthly salary starting from Rs100,000.
- Opportunity to work in-person within a dynamic team environment.
- Exposure to the latest digital marketing tools and platforms, fostering professional growth.

Candidates interested in this role should prepare their CV and portfolio highlighting the scale of ad spend managed and the results delivered. When applying, please ensure the subject line clearly states the position you are applying for.