Performance Marketer/PPC

ScaleMax Digital is seeking a dedicated PPC Specialist to join our dynamic team in Johar Town, Lahore. This full-time, on-site role involves managing and optimizing performance-driven advertising campaigns across Google Ads and Meta Ads platforms. The ideal candidate will have 1-2 years of hands-on experience in PPC, a strong analytical mindset, and a passion for driving measurable results through digital marketing efforts. This position offers a competitive salary of PKR 90,000 and an opportunity to grow within a fast-paced digital marketing environment.

Key Responsibilities

- Plan, manage, and optimize advertising campaigns on Google Ads and Meta Ads to maximize performance.
- Conduct thorough keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness.
- Monitor key performance indicators such as CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), CPC (Cost Per Click), and conversion rates.
- Analyze campaign data to provide actionable insights and recommendations for continuous improvement.
- Prepare and deliver regular performance reports to stakeholders.
- Stay current with the latest trends, tools, and updates in PPC and digital advertising platforms.

Required Qualifications

- 1-2 years of practical experience managing PPC campaigns.
- Strong knowledge and hands-on experience with Google Ads and Meta Ads platforms.
- Solid analytical and problem-solving skills to interpret campaign data and optimize performance.
- Understanding of key performance marketing metrics and how they impact overall campaign success.

ScaleMax Digital offers a collaborative work environment where innovation and results are highly valued. If you are passionate about digital advertising and eager to contribute to a growing company, we encourage you to apply.

Please submit your CV to the HR department for consideration.