Performance Marketing Associate

We are seeking a detail-oriented and proactive Performance Marketing Associate to join our Growth & Marketing team. This role is ideal for entry to mid-level professionals with 0 to 3 years of experience who are passionate about executing, monitoring, and optimizing paid acquisition campaigns. You will be responsible for managing daily operations across paid social and search platforms, testing creative concepts, and analyzing campaign data to reduce customer acquisition costs and drive measurable growth. The position is full-time and based on-site at our office in Gulberg, Lahore.

Key Responsibilities

- Campaign Execution: Set up, launch, and manage paid campaigns across Meta Ads Manager (Facebook, Instagram), Google Ads (Search, Performance Max, YouTube), and LinkedIn Ads.
- Audience Strategy & Segmentation: Conduct research to build high-intent audience sets, including demographic targeting, custom interest clusters, and value-based Lookalike Audiences.
- Budget & Bid Management: Monitor daily spend pacing to avoid over or underspending, execute bid adjustments, and maintain keyword and placement hygiene through negative keyword lists, audience exclusions, and placement cleanups.
- Creative & Copy Testing: Develop compelling direct-response ad copy, collaborate with designers on creative assets, and run structured A/B tests on hooks, formats, and angles to prevent ad fatigue.
- Tracking & Hygiene: Ensure clean UTM tracking parameter hygiene across all campaign URLs, assist in verifying conversion events and pixels, and identify tracking discrepancies early.
- Reporting & Data Analysis: Track campaign performance using Google Analytics 4 (GA4) and native platform dashboards; prepare weekly performance reports highlighting spend, CPA/CPL, CTR, and ROAS using Google Sheets or Excel.
- Landing Page Optimization: Identify post-click drop-offs and work closely with web and design teams to implement on-page conversion rate optimization (CRO) tests.

Required Qualifications

- Experience:
- Fresh graduates with a degree in Marketing, Business, Analytics, Economics, Media Studies, or related fields, supported by internships, coursework, or hands-on platform projects.
- Mid-level candidates with 1 to 3 years of proven experience managing live campaigns in Meta Ads Manager and Google Ads.
- Analytical Aptitude: Comfortable working with numbers and spreadsheet modeling, including Pivot Tables, VLOOKUP/XLOOKUP, and data aggregation.
- Platform & Technical Literacy: Strong understanding of paid ad structures, GA4 metrics, and fundamental tracking principles such as pixels, conversion tags, and event triggers.
- Core Attributes: High attention to detail in budget pacing and UTM consistency, excellent written communication skills, and an experimentation-first mindset.

Preferred Qualifications and Benefits

- Certifications such as Google Ads, Meta Blueprint, or HubSpot are advantageous. Basic familiarity with Google Tag Manager (GTM) is a plus.
- We offer a competitive base salary complemented by a performance-based incentive and bonus structure.
- Additional benefits include group health insurance, group life insurance, and a provident fund.
- Clear career progression opportunities leading to senior roles in performance management and growth strategy.
- Direct mentorship from senior marketing leaders and hands-on ownership of live ad budgets.
- A collaborative, on-site work environment that fosters professional growth.

This role offers an excellent opportunity to develop your skills in a dynamic marketing environment with strong support and growth potential.