Performance Marketing & E-Commerce Specialist

We are seeking a results-oriented Performance Marketing & E-Commerce Specialist to lead and expand our online sales channels specializing in laptops, desktops, computer accessories, networking equipment, and other IT products. The successful candidate will plan and execute digital advertising campaigns, optimize e-commerce operations, manage product listings, enhance conversion rates, and drive profitable online revenue. This role demands a strong grasp of performance marketing, e-commerce management, customer acquisition strategies, and data-driven decision-making.

Key Responsibilities

Performance Marketing & Paid Advertising:
Develop, implement, and optimize paid campaigns across platforms such as Google Ads and Meta Ads (Facebook and Instagram) in collaboration with the content team. Manage Google Search, Shopping, Performance Max, remarketing, and lead-generation campaigns. Conduct keyword research, audience targeting, competitor analysis, and campaign testing to boost website traffic, sales, qualified leads, and ROAS. Monitor budgets, CPA, conversion rates, and campaign profitability. Create and test ad creatives, promotional offers, product campaigns, and landing pages. Implement retargeting strategies to recover abandoned carts and re-engage customers.

E-Commerce Management:
Oversee daily operations of the company’s e-commerce website and online marketplaces, coordinating with logistics and payment partners to ensure smooth order processing and delivery. Maintain accurate and optimized product listings for a wide range of IT products, including laptops, processors, RAM, SSDs, GPUs, and accessories. Collaborate with inventory, sales, and procurement teams to keep stock and pricing information current. Plan and execute online promotions, seasonal campaigns, discounts, and product launches. Enhance the customer shopping experience by improving website navigation, product discovery, and checkout processes. Monitor orders, cancellations, returns, and customer inquiries.

Website Optimization & Conversion Rate Optimization (CRO):
Analyze website performance to identify opportunities for improving conversion rates. Optimize product, category, and landing pages, as well as checkout journeys. Conduct A/B testing on ad creatives, landing pages, messaging, and promotions. Address issues affecting website speed, mobile usability, user experience, and abandoned carts. Collaborate with technical teams to implement tracking and website improvements.

Analytics, Tracking & Reporting:
Set up and manage Google Analytics 4, Google Tag Manager, Meta Pixel, and other conversion tracking tools. Track KPIs such as revenue, ROAS, CPA, conversion rate, average order value, and customer acquisition cost. Prepare detailed weekly and monthly performance reports with actionable insights. Analyze customer behavior, campaign attribution, sales trends, and product profitability to guide advertising budgets and marketing strategies.

SEO, Content & Digital Merchandising:
Implement on-page SEO for product and category pages. Conduct keyword research related to laptops, computer components, and IT equipment. Work with content and design teams to produce creatives, banners, ad copy, and landing page content. Analyze competitor pricing, product positioning, and promotional strategies. Support organic traffic growth through optimized product descriptions and category structures.

Sales Growth & Cross-Functional Coordination:
Collaborate with sales, inventory, procurement, customer support, and management teams to meet revenue targets. Identify high-demand and high-margin products for campaigns. Develop upselling and cross-selling strategies for accessories, warranties, and peripherals. Monitor competitor offers and market trends to maintain competitive pricing. Recommend initiatives to improve customer retention and repeat purchases.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, E-Commerce, or related field; equivalent practical experience considered.
- 2–4 years of hands-on experience in social media, performance marketing, e-commerce, and digital sales.
- Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and conversion tracking.
- Experience managing e-commerce websites and product catalogs; expertise in Shopify and WordPress.
- Strong understanding of ROAS, CPA, CTR, CPC, conversion rate, customer acquisition cost, and sales attribution.
- Excellent analytical, problem-solving, communication, and reporting skills.
- Advanced skills in Excel or Google Sheets.
- Ability to manage multiple campaigns, budgets, deadlines, and priorities.
- Experience with Google Merchant Center and product feed optimization.
- Knowledge of SEO, remarketing, email marketing, and CRM tools.
- Familiarity with local online marketplaces such as Daraz and payment, delivery, and cash-on-delivery workflows.
- Solid understanding of laptop specifications, brands, product generations, warranties, and IT hardware categories.

Key Performance Indicators (KPIs)
Performance will be measured by online revenue growth, achievement of sales targets (website sales and social media lead generation), ROAS, CPA, CAC, website conversion rate, average order value, paid and organic traffic growth, product listing accuracy, cart abandonment reduction, bounce rate, and campaign execution efficiency.

This role offers the opportunity to significantly impact the company’s digital sales growth through strategic marketing and e-commerce expertise.