Performance Marketing & E-Commerce Specialist

We are seeking a results-oriented Performance Marketing & E-Commerce Specialist to lead and expand our online sales channels, focusing on laptops, desktops, computer accessories, networking equipment, and other IT products. The successful candidate will be responsible for planning and executing digital advertising campaigns, optimizing e-commerce operations, managing product listings, enhancing conversion rates, and driving profitable online revenue. This role demands a strong grasp of performance marketing, e-commerce management, customer acquisition strategies, and data-driven decision-making.

Key Responsibilities

Performance Marketing & Paid Advertising
Develop, implement, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms in collaboration with the content team. Manage Google Search, Shopping, Performance Max, remarketing, and lead-generation campaigns. Conduct keyword research, audience targeting, competitor analysis, and campaign testing to boost website traffic, sales, qualified leads, and return on ad spend (ROAS). Monitor budgets, cost per acquisition (CPA), conversion rates, and overall campaign profitability. Create and test ad creatives, promotional offers, and landing pages, while implementing retargeting strategies to recover abandoned carts and re-engage customers.

E-Commerce Management
Oversee daily operations of the company’s e-commerce website and online marketplaces. Coordinate with logistics and payment partners to ensure smooth order processing and delivery. Maintain accurate product listings for laptops, desktops, processors, RAM, SSDs, GPUs, monitors, printers, and accessories, including titles, descriptions, pricing, images, availability, and warranty details. Collaborate with inventory, sales, and procurement teams to keep stock and pricing updated. Plan and execute online promotions, seasonal campaigns, discounts, and product launches. Enhance the customer shopping experience by improving website navigation, product discovery, and checkout processes. Monitor orders, cancellations, returns, and customer inquiries to ensure operational efficiency.

Website Optimization & Conversion Rate Optimization (CRO)
Analyze website performance to identify opportunities for improving conversion rates. Optimize product, category, and landing pages as well as checkout journeys. Conduct A/B testing on ad creatives, messaging, and promotional offers. Address issues related to website speed, mobile usability, customer experience, and cart abandonment. Collaborate with technical teams to implement tracking and conversion enhancements.

Analytics, Tracking & Reporting
Set up and maintain Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking. Monitor key performance indicators such as revenue, ROAS, CPA, conversion rate, average order value, and customer acquisition cost. Prepare weekly and monthly reports with actionable insights. Analyze customer behavior, sales trends, campaign attribution, and product profitability to guide budget allocation and marketing strategies.

SEO, Content & Digital Merchandising
Implement on-page SEO for product and category pages. Conduct keyword research relevant to laptops, computer components, and IT equipment. Work with content and design teams to create product creatives, banners, ad copy, and landing page content. Analyze competitor pricing and promotional strategies to support organic traffic growth through optimized descriptions and category structures.

Sales Growth & Cross-Functional Coordination
Collaborate with sales, inventory, procurement, customer support, and management teams to meet revenue goals. Identify high-demand and high-margin products for targeted advertising and promotions. Develop upselling and cross-selling strategies for accessories, warranties, and complementary IT products. Monitor competitor offers and market trends to maintain competitive pricing. Recommend initiatives to improve customer retention, repeat purchases, and overall digital sales performance.

Required Qualifications
Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field, or equivalent practical experience. Two to four years of hands-on experience in social media, performance marketing, e-commerce, and digital sales. Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and conversion tracking. Experience managing e-commerce platforms such as Shopify and WordPress. Strong understanding of ROAS, CPA, CTR, CPC, conversion rates, customer acquisition cost, and sales attribution. Excellent analytical, problem-solving, communication, and reporting skills. Proficient in Excel or Google Sheets. Ability to manage multiple campaigns, budgets, and deadlines. Experience with Google Merchant Center and product feed optimization. Knowledge of SEO, remarketing, email marketing, and CRM tools. Familiarity with local online marketplaces and payment, delivery, and cash-on-delivery workflows. Solid understanding of laptop specifications, brands, product generations, warranties, and IT hardware categories.

Key Performance Indicators (KPIs)
Success will be measured by online revenue growth, achievement of sales targets, ROAS, CPA, website conversion rates, average order value, paid and organic traffic growth, product listing accuracy, cart abandonment reduction, bounce rate, and campaign execution efficiency.