We are seeking a dedicated Performance Marketing Executive with over 2 years of experience in digital marketing to join our team. The ideal candidate will have a strong command of English communication skills and the ability to present campaign results effectively to international clients. This role involves managing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads, with a focus on both B2B and B2C lead generation, as well as e-commerce campaigns including Shopify stores. Proficiency in tools like GA4, Google Tag Manager, SEO analytics, and performance reporting is essential. The position is full-time and based onsite in Johar Town, Lahore.
Key Responsibilities:
- Plan, execute, and optimize Google Ads and Meta Ads campaigns to maximize lead generation and e-commerce performance.
- Manage campaigns targeting both B2B and B2C audiences, ensuring alignment with business goals.
- Utilize SEO analytics and tracking tools such as Google Analytics (GA4), Google Search Console, and Google Tag Manager to monitor and improve campaign effectiveness.
- Track and measure campaign performance, including conversion tracking, pixel implementation, and funnel setup to ensure accurate reporting.
- Prepare and present campaign results clearly and professionally to international clients, demonstrating strong verbal and written English communication skills.
Required Qualifications:
- Minimum of 2 years of hands-on experience in performance marketing, specifically with Google Ads and Meta Ads platforms.
- Proficiency in Google Analytics (GA4), Google Tag Manager, Google Search Console, and other SEO and performance tracking tools.
- Strong English communication skills, both written and verbal, with the ability to confidently engage with international clients, particularly from the US and UK.
- Experience managing campaigns for both B2B and B2C sectors, including e-commerce platforms like Shopify.
- Ability to work onsite in Johar Town, Lahore, with availability from 2 PM to 11 PM, six days a week.
Preferred Qualifications and Benefits:
- Experience in reporting and presenting marketing performance to diverse international audiences.
- Familiarity with conversion tracking, pixel setup, and funnel optimization to enhance campaign ROI.
- Competitive monthly salary ranging from Rs. 150,000 to Rs. 250,000 based on experience and skills.
- Opportunity to work in a dynamic environment with exposure to global clients and campaigns.
Application Questions:
- How many years of experience do you have in performance marketing?
- Have you managed B2B, B2C, or both types of campaigns?
- Which key metrics do you prioritize when optimizing ads (e.g., CPC, CPA, ROAS)?
- How many years of experience do you have specifically with Google Ads and Meta Ads?
- How comfortable are you communicating in English during meetings with international clients, especially from the US or UK?
- What is your current salary?
- What is your expected salary?
- Are you comfortable working onsite in Johar Town from 2 PM to 11 PM, six days a week?
This is an excellent opportunity for a motivated performance marketing professional to grow their career while working closely with international clients. The role requires a proactive approach, strong analytical skills, and the ability to communicate effectively in a fast-paced environment.