Performance Marketing Executive

SIAR Digital is seeking a results-driven Performance Marketing Executive to join their team in Karachi. The ideal candidate will have strong experience in paid media, campaign strategy, data-driven optimization, ROAS, budget management, and client/stakeholder management. This role involves driving the strategy, execution, and optimization of digital marketing campaigns across multiple platforms to meet revenue targets and enhance brand performance. The position demands a balance of strategic thinking, analytical skills, and hands-on execution, with the ability to manage multiple brands independently while identifying growth opportunities and optimizing budget allocation. The candidate will play a vital role in driving revenue growth, customer acquisition, and return on ad spend, while maintaining process discipline and accurate reporting.

Key Responsibilities

- Develop funnel-based campaign strategies aligned with business goals and refine them based on insights.
- Review and evaluate media plans, including budget allocation, funnel distribution (TOF/MOF/BOF), and audience segmentation, ensuring alignment with business goals, seasonal opportunities, and historical data.
- Analyze creative performance, suggest variations in hooks, formats, and messaging, and ensure creatives align with funnel stages and objectives.
- Monitor daily campaign performance, optimize campaigns, manage budgets efficiently, and oversee social media and website performance to maintain consistency and conversion efficiency.
- Review daily, weekly, and monthly performance reports, highlighting key wins, losses, optimization actions, learnings, and next steps.
- Analyze campaign and customer data to identify trends, opportunities, and recommend improvements.
- Manage clients independently, coordinate with internal teams, and communicate insights clearly.
- Identify scaling opportunities, develop testing frameworks, and support onboarding of new clients.
- Resolve team-level challenges affecting workflow or campaign delivery, address interdepartmental coordination issues, and manage technical issues within Ads Manager.
- Maintain process discipline by following approved campaign structures, naming conventions, tracking protocols, and ensuring timely campaign launches, updates, and budget revisions.
- Conduct regular quality assurance of campaigns, audiences, budgets, creatives, and tracking setups.
- Maintain accurate records of optimizations and their impact, adhere to internal review processes, and coordinate asset availability and approvals.
- Keep dashboards, sheets, and reports updated and audit-ready, escalate delays or performance risks promptly, and contribute to improving internal workflows and SOPs.
- Perform any additional tasks assigned by management.

Required Qualifications

- Bachelor’s degree (required).
- Minimum 2 years of experience in performance marketing and Meta ads.
- At least 1 year of experience in advanced Excel and creative testing.
- Proficiency in English.
- Ability to work in person at the Karachi office.

Preferred Qualifications and Benefits

- Strong competencies in accountability, integrity, attention to detail, time management, initiative, and proactivity.
- Proficient skills in paid media, data analysis, client management, analytical thinking, financial awareness, stakeholder management, problem-solving, collaboration, execution discipline, and product knowledge.
- Experience or working knowledge in leadership areas such as delegation, coaching, motivation, team building, and performance management is a plus.
- Competitive monthly salary ranging from PKR 100,000 to 150,000.
- Work schedule from 9:30 AM to 6:00 PM, Monday to Friday, with alternate Saturdays.
- Job location in DHA Phase 1, Karachi.
- Emphasis on punctuality with a maximum of four late arrivals per month and minimal unplanned absences.
- Commitment to meeting deadlines and ensuring timely execution of campaigns, optimizations, and reporting.

Candidates are encouraged to apply with their expected salary and demonstrate their ability to meet the outlined responsibilities and qualifications. This role offers an excellent opportunity to contribute to a dynamic digital marketing team focused on growth and innovation.