Performance Marketing Executive

We are seeking a motivated and analytical Performance Marketing Executive to support the growth of our mobile games portfolio. The successful candidate will manage, optimize, and analyze paid user acquisition campaigns across various advertising platforms. This role involves identifying opportunities to enhance acquisition efficiency, creative performance, and overall campaign ROI, ensuring the continued success and scalability of our marketing efforts.

Key Responsibilities

- Manage and optimize daily User Acquisition (UA) campaigns across platforms such as Google Ads, Mintegral, AppLovin, and other paid channels.
- Monitor and analyze key performance metrics including Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to evaluate campaign effectiveness.
- Handle campaign setup, budget allocation, bid adjustments, targeting, and ongoing optimization to maximize results.
- Analyze campaign performance data to proactively identify opportunities for improving user acquisition efficiency, scalability, and ROI.
- Monitor ad creative performance to identify winning, underperforming, and high-potential creatives.
- Collaborate closely with the Creative Team to define and communicate creative requirements based on campaign performance and user insights.
- Plan and execute A/B tests across creatives, campaigns, audiences, and other variables to optimize outcomes.
- Analyze testing results and implement learnings to enhance campaign performance.
- Conduct competitor, market, and ad creative research to identify emerging trends and new user acquisition opportunities.
- Prepare and maintain regular campaign performance reports and dashboards, providing actionable insights and recommendations.
- Work collaboratively with Marketing, Creative, Product, and Game Teams to align UA strategies with overall game growth objectives.
- Stay updated on mobile advertising trends, ad networks, campaign strategies, and industry best practices.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 2–3 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or a related role, preferably within mobile apps or gaming.
- Hands-on experience managing and optimizing paid user acquisition campaigns.
- Strong understanding of mobile advertising platforms such as Google Ads, AppLovin, Mintegral, or similar ad networks.
- Proficient in analyzing performance metrics including CPI, ROAS, CTR, CVR, Retention, LTV, and related UA metrics.
- Experience with campaign budgeting, bid management, targeting, optimization, and performance analysis.
- Skilled in A/B testing and creative performance analysis.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Proficient in Excel or Google Sheets for campaign reporting and data analysis.
- Excellent attention to detail and ability to manage multiple campaigns and priorities simultaneously.
- Effective communication skills and ability to collaborate across cross-functional teams.

Preferred Qualifications and Additional Information

- Experience or strong interest in mobile games and the gaming industry is a plus.

Skills & Tools

- Skills: User Acquisition, Performance Marketing, Campaign Management, Campaign Optimization, Data Analysis, A/B Testing, Creative Analysis, Budget Management, Market Research, and Reporting.
- Tools/Platforms: Google Ads, AppLovin, Mintegral, Excel/Google Sheets, and other Mobile Ad Networks.

This is a full-time, on-site position based in Gulberg 3, Lahore. The role offers an excellent opportunity to contribute to the growth of an exciting mobile gaming portfolio while working in a dynamic and collaborative environment.