Performance Marketing Expert

We are looking for a results-oriented Performance Marketing Expert to lead and scale our paid media efforts across Meta and Google platforms. In this role, you will be responsible for planning, launching, optimizing, and expanding campaigns with a strong emphasis on maximizing return on ad spend (ROAS), lowering cost per acquisition (CPA), and driving sustainable revenue growth. The ideal candidate is highly analytical, test-driven, and able to present a proven portfolio featuring live campaign data and dashboards.

Key Responsibilities

- Plan, launch, and manage high-performing campaigns across Meta Ads and Google Ads, including Search, Shopping, Performance Max, Display, and YouTube.
- Develop and scale full-funnel strategies encompassing prospecting, retargeting, and retention efforts.
- Continuously optimize budgets, bids, audience targeting, placements, and creatives to enhance ROAS and reduce CPA.
- Create and implement ad and spend strategies to scale campaigns profitably, managing large budgets effectively.
- Conduct structured A/B testing on ad copy, creatives, landing pages, and audience segments to identify winning combinations.
- Set up and maintain precise conversion tracking using Meta Pixel, Conversions API, Google Tag Manager, and Google Analytics 4 (GA4).
- Perform keyword research, audience analysis, and competitor benchmarking to uncover new growth opportunities.
- Monitor campaign performance closely and deliver clear, actionable weekly and monthly reports.
- Stay current with platform updates, algorithm changes, and industry best practices to maintain competitive advantage.

Required Qualifications

- Minimum of 2 years of hands-on experience in performance marketing.
- A mandatory proven portfolio that can be demonstrated live, including screen sharing of Meta Ads Manager, Google Ads, and GA4 dashboards showing real data such as spend, ROAS, CPA, and conversions.
- Experience managing large ad budgets with a track record of developing scalable ad and spend strategies. Candidates should be prepared to disclose the highest monthly budget managed.
- Strong understanding of attribution models, the conversion funnel, and key performance metrics such as ROAS, CPA, CTR, CPC, LTV, and CAC.
- Proficiency with GA4, Google Tag Manager, and Meta Events Manager for accurate tracking and reporting.
- Excellent analytical skills with the ability to translate data insights into clear optimization actions.
- Good copywriting instincts and a solid understanding of what drives creative performance and conversions.
- Strong communication skills with the ability to create detailed, insightful reports.

This role offers the opportunity to work in a dynamic environment where data-driven decision-making and continuous testing are valued. If you are passionate about performance marketing and have a demonstrable track record of success managing and scaling paid media campaigns, we encourage you to apply.