Performance Marketing Expert

Croncore is seeking a results-oriented Paid Marketing Expert to take full ownership of our paid advertising efforts across multiple platforms. The ideal candidate will be passionate about creating and optimizing ad campaigns, with a strong focus on maximizing return on ad spend (ROAS) and driving tangible business growth. This role requires a strategic thinker who can manage budgets effectively, analyze performance data, and collaborate closely with creative teams to deliver high-impact campaigns.

Key Responsibilities

- Plan, launch, and optimize paid advertising campaigns across Meta (Facebook and Instagram), TikTok, Snapchat, and Google Ads platforms.
- Develop and execute full-funnel marketing strategies that generate measurable results, guiding prospects from initial awareness through to conversion.
- Manage advertising budgets efficiently, continuously working to improve key performance metrics such as cost per acquisition (CPA), ROAS, and click-through rate (CTR).
- Conduct A/B testing on creatives, audience segments, and ad placements to identify the most effective combinations.
- Analyze campaign performance data and provide clear, actionable insights to inform ongoing strategy and optimization.
- Collaborate with creative and content teams to develop and brief compelling ad creatives that resonate with target audiences.
- Stay informed about the latest platform updates, advertising trends, and new ad formats to maintain a competitive edge.

Required Qualifications

- Proven hands-on experience managing paid advertising campaigns on Meta, TikTok, Snapchat, and Google platforms.
- Demonstrated success in scaling campaigns profitably, with a strong focus on achieving and exceeding ROAS targets.
- Excellent analytical skills, with proficiency in using pixels, conversion tracking, and attribution models to measure campaign effectiveness.
- Familiarity with essential marketing tools such as Google Analytics, Meta Business Manager, and TikTok Ads Manager.
- A creative mindset paired with a keen eye for identifying what makes an advertisement convert effectively.
- Self-motivated and data-driven, with a passion for testing and optimizing campaigns based on performance metrics.

Croncore offers an exciting opportunity to work in a dynamic environment where innovation and results are highly valued. If you are driven by data, thrive on experimentation, and have a deep understanding of paid marketing channels, this role will allow you to make a significant impact on our growth trajectory.