Performance Marketing Expert

Croncore is seeking a results-driven Paid Marketing Expert to lead and expand our paid advertising efforts across multiple platforms. This role is ideal for someone who is passionate about managing ad campaigns, focused on maximizing return on ad spend (ROAS), and skilled at turning advertising budgets into tangible business growth. If you thrive in a fast-paced environment and have a strong track record of scaling campaigns effectively, we would like to connect with you.

Key Responsibilities

- Plan, launch, and optimize paid advertising campaigns across Meta (Facebook and Instagram), TikTok, Snapchat, and Google Ads platforms.
- Develop and execute full-funnel marketing strategies that deliver measurable outcomes, from brand awareness through to conversion.
- Manage advertising budgets efficiently, continuously improving key performance metrics such as cost per acquisition (CPA), ROAS, and click-through rate (CTR).
- Conduct A/B testing on creatives, audience segments, and ad placements to identify the most effective combinations.
- Analyze campaign performance data and provide clear, actionable insights to inform ongoing strategy adjustments.
- Collaborate closely with creative and content teams to develop and brief high-performing ad creatives that resonate with target audiences.
- Stay informed about the latest platform updates, industry trends, and emerging ad formats to maintain a competitive edge.

Required Qualifications

- Proven hands-on experience managing paid advertising campaigns across Meta, TikTok, Snapchat, and Google Ads.
- Demonstrated success in scaling campaigns profitably while maintaining strong performance metrics.
- Strong analytical skills with a solid understanding of pixels, conversion tracking, and attribution models.
- Proficiency with tools such as Google Analytics, Meta Business Manager, and TikTok Ads Manager.
- A creative mindset paired with a keen eye for what drives ad conversions.
- Self-motivated and data-driven, with a passion for continuous testing and optimization.

While the role does not explicitly list preferred qualifications or benefits, candidates who stay ahead of digital marketing trends and bring innovative ideas to campaign strategies will excel in this position. Croncore offers an opportunity to work in a dynamic environment where your expertise directly impacts growth and success.

If you are ready to take ownership of paid marketing efforts and drive meaningful results across multiple channels, this role is an excellent fit.