Performance Marketing Expert

We are seeking a skilled Digital Advertising Specialist to manage and optimize paid advertising campaigns across multiple platforms, including Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and other relevant channels. The ideal candidate will develop and execute performance-driven marketing strategies that align with brand goals, drive customer acquisition, and support business growth. This role requires a strong focus on data-driven decision-making, budget management, and cross-functional collaboration to maximize return on ad spend and enhance overall campaign effectiveness.

Key Responsibilities

Digital Advertising Management: Plan, execute, and continuously optimize paid campaigns across various digital platforms to ensure maximum reach and engagement.

Campaign Strategy: Create and implement performance marketing strategies that align with brand objectives, sales targets, and growth initiatives.

Budget Management: Efficiently allocate and oversee advertising budgets to maximize ROAS and achieve cost-effective outcomes.

Performance Optimization: Monitor campaign metrics such as CTR, CPC, CPM, CPA, conversion rates, and ROAS, making data-driven adjustments to improve results.

E-Commerce Growth: Drive online sales, increase website traffic, and boost conversions through targeted digital marketing efforts.

Audience Targeting: Develop and refine customer segments, retargeting strategies, lookalike audiences, and remarketing campaigns to enhance campaign performance.

Analytics & Reporting: Utilize tools like Google Analytics 4 (GA4), Meta Ads Manager, and Google Ads to track campaign performance and prepare detailed reports with actionable insights.

Creative Collaboration: Partner with creative, graphic design, and content teams to produce compelling ad creatives, videos, copy, and campaign assets that resonate with target audiences.

Tracking & Attribution: Ensure accurate implementation and monitoring of tracking technologies such as Meta Pixel, Conversion API, Google Tag Manager, and conversion tracking systems.

A/B Testing: Conduct structured experiments on ad creatives, copy, landing pages, audiences, and strategies to optimize conversion rates.

Promotional Campaigns: Plan and execute digital campaigns for new collections, seasonal sales, product launches, special promotions, and brand awareness initiatives.

Competitor Analysis: Monitor competitors’ digital advertising activities, market trends, audience behavior, and emerging opportunities to maintain a competitive edge.

Cross-Functional Coordination: Work closely with marketing, e-commerce, merchandising, and sales teams to align campaign priorities with product availability, pricing, and sales goals.

Continuous Improvement: Stay informed about the latest digital advertising trends, platform updates, and emerging technologies to continuously enhance campaign effectiveness and business performance.

Required Qualifications

- Proven experience managing paid digital advertising campaigns across platforms such as Meta Ads, Google Ads, and TikTok Ads.
- Strong understanding of performance marketing metrics and ability to analyze data to optimize campaigns.
- Proficiency in using analytics and tracking tools including Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager, and conversion tracking.
- Experience in budget management and maximizing return on ad spend.
- Ability to collaborate effectively with creative and cross-functional teams.
- Solid knowledge of audience segmentation, retargeting, and lookalike audience strategies.
- Skilled in conducting A/B testing and interpreting results to improve campaign performance.

Preferred Qualifications and Benefits

- Experience working in e-commerce or retail sectors is advantageous.
- Familiarity with emerging digital advertising platforms and technologies.
- Strong communication and project management skills.
- Opportunity to work on-site, enabling close collaboration with internal teams and direct involvement in campaign execution.

This position is based in-person, offering the chance to work within a dynamic team environment focused on driving measurable business growth through innovative digital marketing strategies.