Performance Marketing & Growth Specialist

ActivatUs is an AI-native growth partner specializing in nonprofits and associations. We design intelligence-driven campaigns that focus on key moments for our clients, identifying the right audiences, understanding their communication preferences, and engaging them at optimal times. Paid media serves as the primary channel to amplify these efforts and deliver measurable outcomes.

Key Responsibilities
- Manage end-to-end paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads, including campaign architecture, audience targeting, creative testing, bid strategies, and budget pacing aligned with each campaign’s objectives.
- Conduct thorough keyword research and analysis for search campaigns, aligning search intent with campaign structure, optimizing match types, maintaining negative keyword hygiene, and continuously mining search terms for improvements.
- Develop and maintain paid-media systems such as conversion tracking, tag management using Google Tag Manager (GTM), Meta Pixel and Conversions API, Google Ads conversion setup, and ensure accurate attribution to measure every dollar spent.
- Create and manage detailed reporting on key performance indicators like Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Lead (CPL), and ROAS by campaign and channel, using insights to drive ongoing optimization.
- Lead conversion rate optimization (CRO) efforts across landing pages and sales funnels to maximize campaign effectiveness.
- Oversee Google Ad Grant search campaigns for eligible nonprofit clients, ensuring compliance and performance.
- Efficiently manage budgets by aligning spend with audience size and channel performance, prioritizing measurable returns.
- Collaborate closely with campaign and creative teams to ensure paid amplification, outreach, and content are aligned with campaign moments and conversion goals.

Required Qualifications
- Extensive hands-on experience with Google Ads and Meta Ads, including building tracking, conversion, and audience infrastructure beyond basic campaign management.
- Practical experience managing LinkedIn Ads campaigns, including audience targeting, setup, and optimization.
- Strong expertise in conversion tracking and attribution tools such as Google Tag Manager (GTM), Meta Pixel, Conversions API, Google Ads conversion tracking, and Google Analytics 4 (GA4).
- Proficient in keyword research, search intent analysis, match type strategies, negative keyword management, and ongoing search-term optimization.
- Minimum of 3 years’ experience in performance marketing or paid media, with a proven track record managing significant advertising budgets.
- Data-driven mindset with a test-and-learn approach, taking full ownership of campaign metrics (CAC, ROAS, CPL) and reporting results clearly.
- Solid instincts and experience in conversion rate optimization and funnel improvements.

Preferred Qualifications and Benefits
- Experience with TikTok Ads platform.
- Background in B2B lead generation and eCommerce growth marketing.
- Familiarity with the nonprofit and association sectors, including management of Google Ad Grants.
- Knowledge of outbound marketing tools, cold-email strategies, and email deliverability best practices.

This is a full-time position based in Lahore, Pakistan. Compensation is competitive and will be commensurate with experience.