My Digital People is seeking a motivated Google Ads Intern to join their team in Gulberg 3, Lahore. This full-time, onsite position offers an excellent opportunity for individuals eager to gain hands-on experience in Google Ads and develop skills in paid search and performance marketing. The working hours are from 12:30 PM to 9:30 PM. This role is ideal for fresh graduates or candidates with limited experience who are passionate about digital marketing and looking to grow in a dynamic environment.
Key Responsibilities
- Assist in setting up and managing Google Ads campaigns across various formats including Search, Shopping, Performance Max, and Display.
- Conduct keyword research and competitor analysis to support campaign strategies.
- Monitor campaign performance regularly and prepare basic performance reports.
- Learn and apply key advertising metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rates.
- Support ad copy creation, audience targeting, and campaign testing to optimize results.
- Assist with Google Analytics, Google Tag Manager, and conversion tracking implementations.
- Help with ongoing campaign optimization and performance analysis to improve effectiveness.
Required Qualifications
- Fresh graduate or candidate with 6 months to 1 year of relevant experience in digital marketing or related fields.
- Basic understanding of Google Ads is preferred but not mandatory.
- Strong interest in digital marketing and performance marketing concepts.
- Analytical mindset with a willingness to learn and adapt.
- Good communication skills to collaborate effectively within the team.
- Basic knowledge of Excel or Google Sheets is advantageous.
Preferred Qualifications and Benefits
- Gain practical, hands-on experience managing real Google Ads campaigns.
- Exposure to international markets, specifically the UK and US, providing valuable global marketing insights.
- Receive practical training in performance marketing techniques and tools.
- Opportunity for career progression into a full-time Google Ads role based on performance and growth during the internship.
This internship is a valuable stepping stone for anyone looking to build a career in digital marketing with a focus on paid search and campaign management. Candidates interested in applying should prepare a detailed CV highlighting relevant skills and experiences.