Performance Marketing Intern

Usermaven is an AI-powered marketing attribution platform designed to help marketing teams understand which activities drive pipeline and revenue. Tailored for B2B SaaS companies, agencies, and ecommerce brands, the platform integrates marketing attribution, website and product analytics, CRM data, and customer journey insights into a single, unified view. This comprehensive approach provides teams with a reliable source of truth for measuring and comparing marketing performance. By offering full visibility into every customer touchpoint, Usermaven empowers marketers to optimize campaigns, demonstrate ROI, forecast growth, and scale effective strategies.

The Performance Marketing Intern role is a full-time, on-site position based at Usermaven’s office in Islamabad. This internship provides hands-on experience in planning, executing, and monitoring digital performance campaigns across multiple channels, including paid search, paid social, and display advertising. The intern will assist in collecting and analyzing campaign data, tracking key performance metrics, and preparing regular reports to support campaign optimization. Daily responsibilities include collaborating with the marketing team, contributing to A/B testing efforts, supporting budget and bid adjustments, and ensuring accurate tracking within analytics and attribution tools. This role offers a valuable opportunity to gain practical knowledge in a fast-paced, data-driven marketing environment.

Key Responsibilities

- Assist in planning and executing digital marketing campaigns across paid search, paid social, and display channels.
- Collect, analyze, and interpret campaign performance data to identify trends and insights.
- Track key performance indicators (KPIs) and prepare regular reports to inform optimization strategies.
- Collaborate with team members to design and implement A/B tests and other performance experiments.
- Support budget management and bid adjustments to maximize campaign effectiveness.
- Ensure accurate tracking and data integrity within analytics and attribution platforms.
- Contribute to ongoing efforts to improve campaign performance and marketing ROI.

Required Qualifications

- Strong analytical skills with the ability to interpret performance metrics and identify actionable insights.
- Clear and effective communication skills for collaborating with team members and presenting findings.
- Understanding of performance management, including monitoring KPIs and supporting campaign optimization.
- Familiarity with performance testing methodologies such as A/B testing and experimentation on ad creatives and audiences.
- Basic knowledge of digital marketing channels, including Google Ads, Meta Ads, and LinkedIn Ads.
- Experience working with spreadsheets or business intelligence tools to organize and visualize data.
- Ability to work on-site in Islamabad and manage multiple tasks in a dynamic, fast-paced environment.
- Current enrollment in or recent completion of a degree in Marketing, Business, Data Analytics, or a related field is preferred.

Preferred Qualifications and Benefits

- Exposure to web analytics tools and marketing attribution platforms is advantageous.
- Opportunity to gain practical experience in a data-driven marketing environment with a growing AI-powered platform.
- Collaborative work culture focused on innovation and continuous learning.

This internship is ideal for candidates eager to develop their skills in performance marketing while contributing to a cutting-edge product used by modern marketing teams worldwide.