PERFORMANCE MARKETING MANAGER FOR FMCG SECTOR

We are seeking an experienced Performance Marketing Manager to join a leading FMCG company based in Karachi. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms to drive sales, generate leads, enhance brand growth, and maximize return on investment. This is a full-time position offering a market-competitive salary, with an emphasis on hands-on management of performance marketing initiatives.

Key Responsibilities

- Plan and manage performance marketing campaigns on platforms including Meta, Google, TikTok, and other relevant digital channels.
- Oversee campaign budgets while optimizing key performance metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CPL (Cost Per Lead), and overall conversions.
- Analyze campaign data and prepare detailed performance reports to inform strategy and decision-making.
- Develop and implement strategies focused on customer acquisition, retargeting, and boosting online sales.
- Conduct audience research, perform A/B testing, and continuously optimize campaigns for improved results.
- Collaborate closely with creative and social media teams to produce high-performing content that aligns with campaign goals.
- Monitor market trends, competitor activities, and consumer behavior to identify new opportunities.
- Utilize analytics tools to uncover growth opportunities and enhance campaign effectiveness.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 4 to 6 years of proven experience in performance or digital marketing roles.
- Strong practical knowledge of Meta Ads and Google Ads platforms.
- Solid understanding of analytics, conversion tracking, and campaign optimization techniques.
- Excellent numerical, analytical, and problem-solving skills.
- Experience in the FMCG sector is highly preferred.

Preferred Qualifications and Benefits

- Demonstrated expertise in planning and optimizing performance marketing campaigns with a focus on key metrics such as ROAS, CPA, CPL, and conversions.
- Proven ability to manage customer acquisition and retargeting strategies effectively.
- Strong analytical and reporting capabilities to drive data-informed marketing decisions.
- Opportunity to work in a dynamic FMCG environment with a competitive salary range of PKR 200,000 to PKR 350,000 per month.
- This role requires in-person attendance at the Karachi office, fostering close collaboration with cross-functional teams.

We are looking for a results-driven marketing professional who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business goals. If you have the required experience and are eager to contribute to a growing FMCG brand, this opportunity is for you.

Please note that only shortlisted candidates will be contacted.