Performance Marketing Manager

The Performance Marketing Manager role is based in Bahria Town, Lahore, offering a full-time, on-site position with working hours from 4:00 PM to 1:00 AM, Monday through Friday. The salary range for this position is between PKR 100,000 and PKR 200,000 per month. We are seeking a highly skilled and results-oriented professional with 4 to 5 years of experience in performance marketing to lead and optimize paid digital campaigns across multiple platforms. The ideal candidate will have a strong background in campaign strategy, data analysis, and conversion optimization to drive measurable business growth.

Key Responsibilities

- Develop and implement performance marketing strategies that align with overall business objectives.
- Plan, launch, manage, and optimize paid campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other relevant channels.
- Monitor and analyze campaign performance metrics including budgets, conversions, ROAS, CPA, CPL, and other key indicators.
- Conduct A/B testing on creatives, audience segments, landing pages, and campaign strategies to continuously improve results.
- Prepare detailed performance reports with actionable insights based on marketing data analysis.
- Manage campaign budgets to ensure efficient allocation of marketing spend.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to identify new growth opportunities.
- Experiment with new strategies, channels, and targeting methods to optimize campaign effectiveness.
- Stay informed about the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in performance marketing or digital marketing roles.
- Strong hands-on expertise with Meta Ads and Google Ads platforms.
- Demonstrated experience managing paid campaigns that deliver measurable lead generation or revenue outcomes.
- Solid understanding of key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency in Google Analytics/GA4, Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making abilities.
- Ability to manage multiple campaigns simultaneously while meeting or exceeding performance targets.
- Strong communication skills and ability to collaborate effectively within cross-functional teams.

This position offers an exciting opportunity to lead impactful digital marketing campaigns within a dynamic environment. Candidates who are passionate about driving growth through data-driven strategies and continuous optimization will find this role rewarding.