Performance Marketing Manager.

We are seeking a skilled and results-oriented Performance Marketing Manager to join our team in Bahria Town, Lahore. This full-time, on-site role operates Monday to Friday from 4:00 PM to 1:00 AM. The ideal candidate will have 4 to 5 years of experience in performance marketing, with a strong focus on paid digital campaigns across multiple platforms. You will be responsible for developing and executing marketing strategies that drive lead generation and revenue growth, while continuously optimizing campaigns through data analysis and testing.

Key Responsibilities

- Develop and implement performance marketing strategies aligned with overall business objectives.
- Plan, launch, manage, and optimize paid campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and others.
- Monitor campaign performance metrics including budgets, conversions, ROAS, CPA, CPL, and other key indicators.
- Conduct A/B testing on creatives, audience segments, landing pages, and campaign approaches to maximize effectiveness.
- Analyze marketing data and generate regular performance reports with actionable insights for stakeholders.
- Manage campaign budgets ensuring efficient allocation of marketing spend to maximize ROI.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to uncover new growth opportunities.
- Continuously explore and test new strategies, channels, and targeting techniques to improve campaign outcomes.
- Stay current with industry trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in Performance Marketing or Digital Marketing roles.
- Strong hands-on experience managing campaigns on Meta Ads and Google Ads platforms.
- Demonstrated success in managing paid campaigns that deliver measurable lead generation or revenue results.
- Deep understanding of key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency with Google Analytics (including GA4), Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making abilities.
- Ability to manage multiple campaigns simultaneously while meeting or exceeding performance targets.
- Strong communication skills and ability to collaborate effectively within cross-functional teams.

This position offers a competitive monthly salary ranging from PKR 100,000 to PKR 200,000, reflecting experience and expertise. If you are passionate about driving digital marketing success through data-driven strategies and continuous optimization, this role provides an excellent opportunity to contribute to a dynamic team in a growing organization.