Performance Marketing Manager''

We are seeking an experienced Performance Marketing Manager to join our team in Bahria Town, Lahore. This full-time, on-site role operates Monday to Friday from 4:00 PM to 1:00 AM. The successful candidate will have 4 to 5 years of proven expertise in managing and optimizing paid digital marketing campaigns across multiple platforms. The role demands a results-driven professional who can develop strategic campaigns, analyze data, and improve conversion rates to meet business objectives.

Key Responsibilities

- Develop and implement performance marketing strategies that align with overall business goals.
- Plan, launch, manage, and optimize paid campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and others.
- Monitor campaign performance metrics including budgets, conversions, ROAS, CPA, CPL, and other key indicators.
- Conduct A/B testing on creatives, audiences, landing pages, and campaign strategies to enhance effectiveness.
- Analyze marketing data and generate regular performance reports with actionable insights for continuous improvement.
- Manage campaign budgets to ensure efficient allocation of marketing spend.
- Collaborate closely with content, design, sales, and business development teams to boost lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to identify new growth opportunities.
- Continuously test new strategies, channels, and targeting methods to optimize campaign outcomes.
- Stay informed about the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in Performance Marketing or Digital Marketing roles.
- Strong hands-on experience managing campaigns on Meta Ads and Google Ads platforms.
- Demonstrated success in managing paid campaigns with measurable lead generation or revenue results.
- Solid understanding of key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution.
- Proficiency in Google Analytics (including GA4), Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns simultaneously while meeting performance targets.
- Strong communication skills and ability to collaborate effectively within cross-functional teams.

This role offers a competitive monthly salary ranging from PKR 100,000 to PKR 200,000, reflecting experience and expertise. If you are passionate about driving impactful digital marketing campaigns and thrive in a dynamic environment, this opportunity provides a platform to advance your career in performance marketing.