Performance Marketing Manager (Meta Ads) — Karachi

Run It Remote, a US-based BPO specializing in cold calling and lead generation for real estate investors, wholesalers, Realtors, brokers, and home service businesses, is seeking a Performance Marketing Manager focused on Meta Ads. This full-time, in-office position is based in Karachi and reports directly to the President in the United States. The role requires daily overlap with US Eastern Time hours. The successful candidate will be responsible for driving paid customer acquisition with a strong emphasis on cost per acquired customer, supported by a base salary plus a monthly performance bonus.

Key Responsibilities
- Manage the Meta advertising account end-to-end, including campaign structure, budgets, audience targeting, placements, and bidding across Facebook and Instagram.
- Oversee tracking and attribution systems such as Meta Pixel, Events Manager, custom conversions, Conversions API, domain verification, and UTM parameters, ensuring accurate data flow from lead forms to the CRM.
- Lead creative efforts by writing briefs, directing video and static ad production, and maintaining a structured testing calendar to optimize performance.
- Optimize landing pages and sales funnels focusing on page speed, mobile experience, form design, and the qualification and booking process.
- Provide weekly performance reports detailing spend, leads, qualified leads, booked calls, closed customers, cost per acquisition, and return on ad spend, broken down by campaign, ad set, and creative.
- Expand advertising efforts to additional channels such as Google, YouTube, and cold email once Meta campaigns are performing effectively.

Required Qualifications
- Minimum of three years’ experience managing Meta ad accounts as the primary owner, not as part of a larger team.
- Proven track record managing at least USD 15,000 monthly Meta ad spend, with the ability to provide ad account screenshots during the interview process.
- Direct experience advertising to a United States audience; candidates with only local or non-US campaign experience should not apply.
- Strong written English skills sufficient to craft compelling ad copy tailored to American small business owners.
- Comfortable reporting on cost per acquisition rather than just cost per lead or other vanity metrics.
- Willingness to work onsite in Karachi with daily overlap during US Eastern morning hours.

Preferred Qualifications and Benefits
- Experience in real estate marketing, Google Ads, YouTube advertising, or cold email campaigns is a plus.
- Basic skills in landing page creation and optimization.
- Experience managing junior media buyers or designers, as this role has potential to grow into a leadership position overseeing a small team.

This role is not suitable for candidates who have only worked within agencies without owning strategy, who focus solely on impressions and clicks, who require a dedicated creative team before testing, or who prefer fully remote work without US time zone overlap. The first 90 days will focus on auditing and fixing tracking issues, restructuring campaigns to target the ideal buyer profile, and implementing a disciplined creative testing process to reduce cost per acquired customer below target.

This is a unique opportunity to take full ownership of a critical marketing channel within a dynamic US BPO environment and directly impact customer acquisition and revenue growth.