Performance Marketing Manager | On-site..

The Performance Marketing Manager role is based in Bahria Town, Lahore, offering a full-time, on-site position with working hours from 4:00 PM to 1:00 AM, Monday through Friday. The salary range for this position is between PKR 100,000 and PKR 200,000 per month. The ideal candidate will bring 4 to 5 years of solid experience in performance marketing, with a strong focus on managing and optimizing paid digital campaigns across multiple platforms. This role requires a results-driven professional who can develop effective strategies, analyze data, and improve conversion rates to support business growth.

Key Responsibilities

- Develop and implement performance marketing strategies that align with overall business objectives.
- Plan, launch, manage, and optimize paid campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other relevant channels.
- Monitor campaign performance metrics including budgets, conversions, ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CPL (Cost Per Lead), and other key indicators.
- Conduct A/B testing on creatives, audience segments, landing pages, and campaign strategies to identify the most effective approaches.
- Analyze marketing data and generate regular performance reports with actionable insights to guide decision-making.
- Manage campaign budgets efficiently to maximize marketing spend and ROI.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to uncover new growth opportunities.
- Continuously experiment with new strategies, channels, and targeting methods to improve campaign outcomes.
- Stay current with the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in performance marketing or digital marketing roles.
- Hands-on expertise with Meta Ads and Google Ads platforms.
- Demonstrated success in managing paid campaigns that deliver measurable lead generation or revenue results.
- Strong understanding of key performance metrics such as CPC (Cost Per Click), CPM (Cost Per Mille), CTR (Click-Through Rate), CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency in Google Analytics/GA4, Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making abilities.
- Capability to manage multiple campaigns simultaneously while meeting performance targets.
- Strong communication skills and ability to collaborate effectively within cross-functional teams.

This position offers an exciting opportunity for a skilled performance marketer to lead impactful campaigns in a dynamic environment. Candidates who are passionate about data-driven marketing and continuous optimization will thrive in this role.