Performance Marketing Manager - PK

Mous is a consumer tech and lifestyle brand dedicated to creating products that truly perform and empower users. With over a decade of innovation, rigorous real-world testing, and significant investment in R&D, Mous has established itself as a leader in product performance. Alongside product development, the company has built strong in-house marketing capabilities that deliver engaging, performance-driven content, resonating with a passionate and growing community worldwide. Mous aims to raise industry standards and become one of the most effective consumer brands globally.

We are seeking a Growth Marketing Manager to lead paid media efforts across Meta, Google (Search, Performance Max, and Demand Gen), and Amazon channels. This role offers ownership and strategic influence rather than simply executing existing plans. You will manage campaigns hands-on, collaborate closely with senior marketing leadership, and oversee markets including the UK, US, EU, and others. Reporting and performance optimization will be key, as will mentoring a Junior Growth Executive with potential to expand the team. The position is based in Lahore with a hybrid work model: on-site Monday to Thursday and optional remote work on Fridays, operating from 10 am to 7 pm PKT.

Key Responsibilities:
- Manage end-to-end campaign execution on Meta, Google (Search, PMax, Demand Gen), and Amazon platforms, including builds, launches, and daily optimizations.
- Plan and implement campaign strategies for new product launches and sales events in partnership with the Senior Growth Marketing Manager.
- Mentor and train the Junior Growth Executive, supporting their development toward independent campaign management.
- Own reporting processes across channels, delivering clear, actionable insights to senior stakeholders.
- Identify and apply optimization opportunities across campaigns, audiences, bidding strategies, and creative assets.
- Support budget allocation and pacing to meet ROAS targets as spend scales.
- Design and run A/B tests on creative content, copy, and landing pages, collaborating with Creative and Web/Ecommerce teams.
- Analyze key performance metrics such as ROAS, CPA, CVR, AOV, and CAC, translating data into strategic recommendations.

Required Qualifications:
- 2 to 4 years of hands-on experience managing paid media campaigns on Meta and Google platforms (Search, PMax, Demand Gen). Amazon Advertising experience is preferred but not mandatory.
- Proven track record of building, optimizing, and scaling campaigns end to end.
- Strong proficiency in Excel or Google Sheets; experience with Power BI or similar reporting tools is advantageous.
- Ability to analyze performance metrics and convert insights into clear, commercially driven actions.
- Excellent communication skills, capable of coaching junior team members and reporting to senior stakeholders with clarity.
- Comfortable taking ownership quickly and managing multiple markets with diverse customer behaviors and currencies.
- Adaptable, resilient, and solutions-oriented with a proactive approach to problem-solving.
- Ambitious and motivated to grow into senior leadership roles.

Preferred Qualifications and Benefits:
- Experience with Amazon Advertising, Shopify, and Google Analytics 4 (GA4).
- Prior formal experience mentoring or managing junior staff.
- Background in direct-to-consumer (DTC), ecommerce, consumer tech brands, or agencies specializing in DTC.
- Familiarity with A/B testing for creative or landing pages.

Benefits include:
- Hybrid working model with four days in the Lahore office to foster collaboration and culture.
- Monthly travel allowance for commuting and work-related travel.
- Health allowance covering employees and dependents.
- Long-term rewards including one month of paid leave after five years of service.
- Competitive salary aligned with experience and impact.
- A dynamic, data-driven culture that encourages innovation and high performance.
- Opportunities for professional growth, including a training budget and regular internal knowledge-sharing sessions.
- Access to exclusive perks and discounts through Charlie HR.
- Collaboration with global teams via weekly all-hands meetings and virtual social events.

Mous values accountability, collaboration, and agility, striving to deliver results while fostering a supportive and enjoyable work environment. The company is committed to diversity and inclusion, welcoming candidates from all backgrounds to join its team.