Performance Marketing Officer

This role involves planning, executing, and optimizing digital marketing campaigns aimed at driving online sales, customer acquisition, and overall revenue growth. The focus is on managing advertising platforms such as Meta Ads, Google Ads, and TikTok Ads, while leveraging CRM tools to analyze campaign performance and enhance customer engagement. The position requires working closely with the e-commerce team to implement data-driven strategies that support business objectives through effective performance marketing initiatives.

Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, and TikTok Ads.
- Monitor and analyze campaign performance to identify opportunities for improvement and maximize ROI.
- Utilize CRM tools to track customer engagement and tailor marketing efforts accordingly.
- Collaborate with the e-commerce team to align marketing strategies with business goals.
- Implement data-driven approaches to enhance customer acquisition and retention.

Required Qualifications:
- Bachelor’s degree in Marketing or a related field.
- 1-2 years of experience in digital marketing, with hands-on exposure to Meta Ads, Google Ads, TikTok Ads, and CRM tools.

Preferred Qualifications and Benefits:
- While not explicitly mentioned, candidates with strong analytical skills and experience working in e-commerce environments will be well-suited for this role.
- The position is based in the SITE Area, Manghopir Road, Karachi.

This opportunity is ideal for professionals looking to grow their expertise in digital marketing within a dynamic e-commerce setting, applying data-driven strategies to achieve measurable business outcomes.