Performance Marketing/ PPC Specialist

About Datum Labs Datum Labs is a data engineering and analytics services company based in Johar Town, Lahore. The team of around 50 builds data platforms for clients, including ingestion, warehousing, transformation, and cloud infrastructure, and is now moving into agentic AI. About the Role Datum Labs is growing its own marketing engine and is looking for a Performance Marketing Specialist to run paid campaigns on Google and Meta, set up clean conversion tracking, and report on what is actually working. Since this is a data company, numbers get taken seriously here: the person in this role will know where every lead came from, not just how many clicks a campaign got.

Experience Required: 1–2 Years (minimum 1 year)

1. Paid Advertising Campaign Management

Create, manage, and optimize campaigns on Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram).
Support LinkedIn Ads and Microsoft Ads campaigns as needed.
Conduct keyword research and basic competitor analysis.
Manage keywords, match types, and negative keyword lists.
Monitor budgets, CPC, CPA, ROAS, and conversion rates, and flag unusual spend early.
Review search terms regularly to improve traffic quality.
Write and test ad copy, headlines, and descriptions.

2. Conversion Tracking (GA4 & GTM)

Set up and manage conversion tracking through Google Tag Manager for form submissions, quote requests, and calls.
Configure GA4 events and key events.
Install and verify platform tags such as Meta Pixel and LinkedIn Insight Tag.
Check tracking using GTM Preview and GA4 DebugView before and after changes.
Spot missing or duplicate conversions and raise them with the team.

3. Account Health & Optimization

Run routine checks on campaign settings, budgets, and bidding strategies.
Compare performance before and after changes and share findings.
Keep a change log of important campaign updates.

4. Reporting & Performance Analysis

Prepare weekly and monthly performance reports.
Highlight trends, tracking gaps, and optimization opportunities.

5. Good to Have

Hands-on experience with LinkedIn Ads or Microsoft Ads.
Exposure to enhanced conversions or Consent Mode.
Familiarity with tracking leads in a CRM.
Google Ads or Meta certifications.

6. Perks & Benefits:

Gym, travel and food allowance
Annual certification
Paid time off and holidays
Bi-annual performance reviews and bonuses

Pay: From Rs90,000.00 per month Application Question(s)

Roughly how much monthly ad spend has been handled hands-on so far? A ballpark in PKR or USD is totally fine.
Please share your salary expectations, in gross (in PKR).

Education: